Social Impact

Report 2019

The year we started our commitment to accelerating social change.

Enabling opportunities
for growth.
That's our business.

LETTER FROM OUR CEO
Diego Gomes

In our community

70 million

41 Only 41%

people aged 15 - 24 are unemployed worldwide.
(From: International Labour Organization)
of high school students enroll in college.
(From: University of Oxford)

Do you know?

This number is equivalent to 269%
of the entire population of Australia.
It is also equivalent to the population
of Portugal, Sweden, Greece, Norway,
Ireland, Croatia, Denmark, Singapore,
Switzerland and Finland
combined. 

Do you know?

Students from the highest quintile of
socioeconomic status are 50% more
likely to enroll in college
 than
those in the lowest quintile (28%).

United Nations Sustainable
Development Goals

Focus is everything. Out of the 17 global priorities for social
impact from the UN, we choose to work on these 4:

Quality
Education
Partnership
for the Goals
Decent Work and
Economic Growth
Reduced
Inequalities

Our social impact
equation

Education +
Entrepreneurship +
Volunteering =
Opportunity!

More opportunity means more impact!

Provide access to knowledge - generate growth on a financial,
intellectual and personal level - use the marketing knowledge
we have inside Rock Content - so we can create opportunities
for students to enter the market and leverage the
non-governmental organizations (NGO) impact.

One year in, here's what
we’ve accomplished.

Entrepreneurship

Education

Volunteering

What

We provide Rock Content University courses at no cost and organize local events to put
students in contact with the job market.

Why

Provide access to knowledge and digital inclusion, enabling students from public schools to have more opportunities when entering the job market.

How

We share knowledge and build partnerships with youth empowerment initiatives.

We focus on

  • Reducing barriers to learning
  • Youth training
  • Academic and professional achievement
  • Career opportunities
  • Market-based learning - employability

Resulting in

  • Skill Improvements
  • Academic performance
  • More job opportunities
  • Better wages

What

We develop products and
consulting programs to improve
the sales and marketing teams
of each NGO partner.

Why

We leverage the positive impact
of those who already have
initiatives to solve social
challenges.

How

Provide access to digital
knowledge, mainly marketing
and sales, for social
entrepreneurs.

We focus on

  • Multiplying internal knowledge
  • Empowering entrepreneurs in marketing
  • Providing training
  • Financial sustainability of NGOs

Resulting in

  • Skill improvements
  • Driving initiatives
  • Innovation
  • Efficiency

What

We create volunteer time
policies, promote volunteer days,
and support initiatives.

Why

We facilitate Rockers' civic
engagement to help make the
world a better place, as well as
developing interpersonal and
leadership skills.

How

We partner with social impact
initiatives and educational
institutions to enable
volunteering.

We focus on

  • We build relationships between the Rockers
  • Leadership development for Rockers
  • Volunteer and involvement efforts

Resulting in

  • Talent recruitment and retention
  • Rockers satisfaction
  • Organizational improvements
Meet Caio, hired after finishing
one of our courses:
Read more
Meet Bruna, leader of the
NGO Mano Down:
Read more

The impact of
rock.org.

We stop our company, 2 times a year to engage our Rockers in volunteer activities.
Additionally, we have a (still small) 2-person team dedicated to social impact.

Can you guess how much was invested?

And
more

300+
ROCKERS ENGAGED

 

2
VOLUNTEER DAYS

 

2
NGOS SPONSORED

 

1100
YOUNG PROFESSIONALS IMPACTED

 

1200+
NGOS IMPACTED

 

Social Impact
Report 2019

DONATE, GET INVOLVED AND SHARE IDEAS:
org@rockcontent.com

© 2013-2020 Rock Content. All rights reserved.