Social Impact

Report 2020

In 2020, Rock Content continued working to scale our social impact programs and evolve our diversity & inclusion efforts.

Sharing knowledge

to accelerate social change 

In our second year, we launched a donation matching program to support local communities, continued to provide access to our products at no cost for selected impact institutions, and continued the entrepreneur mentorship program to help them through the crisis. Our employees also dedicated their time as volunteers.

How do we leverage growth for our community?

For us, social impact means creating high-value employment opportunities for young professionals all over the world. We want to be an active, positive force and ensure that we can provide high-value digital marketing education and the skills they need to succeed in this new world.
Read our impact stories

Our Commitment with UN SDGs (Sustainable Development Goals)

All our efforts converge with the United Nations Sustainable Development Goals. The programs align education, work, and equality for all.

Objective 4:

Quality Education




Objective 8:

Decent Work and Economic Growth


students started our courses focused on digital marketing skills for the job market

Objective 5:

Gender equality


of women in leadership level

Impact areas

Education: skilling up for the future

Promote educational equity by creating opportunities for people to gain access to Digital Marketing skills training that will allow them to have better job opportunities.
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Adriane da Rosa, work at Agência Monograma and is a Rock University student

“In March 2020 I was able to do some of the Rock University premium courses for free, due to the initiative you started during the pandemic. 
During the courses, I truly fell in love with the digital world and realized how much I could learn and develop myself.
I updated my curriculum and in September 2020, I received two job offerings. My LinkedIn is ranking every week and new opportunities are coming. Thanks to you I was able to specialize myself, gain confidence and be seen in the market.

Impact areas

Diversity & Inclusion:

our path to equality

We understand that diversity fosters the best ideas and makes the world a better place. We pursue this not only for the business benefits but also because it is the right thing.

Global Diversity Indexes

The data below refers to the 2020 internal census, representing 72% of our total workforce across 15 countries.
Global workforce representation


employees identify as female

(+2.17 points from 2019)


employees identified as an underrepresented race or ethnicity

(-1.33 points from 2019)


are part of LGBTQIA+

(-3.34 points from 2019)


of people with disability

(+0.94 points from 2019)

Impact areas

Giving back: volunteering commitment

Build a global movement of employee giving, and empower our team to take action for good. Inspired by the Pledge 1% movement, we are committed to donating 1% of all Rockers working hours into volunteering.
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Stephanie Mansueto, Head of Content at Rock Content

“It was really exciting for me to be able to give back in a way that was not self-serving, in a way that was just to help another person grow in their career. And also the fact that Rock Content was willing to let me spend my time for an entire week to support charities, and not only focus on the day-to-day.”



The Rock.org team orchestrates company-wide volunteering for one week or day. With gamification, Rockers work closely with team members to create more impact for the community. 



Represents projects led by Rockers to social impact organizations to help them implement Rock Content solutions and leverage their impact.



We quickly act to provide support to people in acute crisis, as when a natural disaster occurs or when there is an urgent need to support a community’s basic needs.