ASSESSMENT
What Type of Interactive Content Should You Create for Each Stage of Your Buyer's Journey?
Getting started with interactive content can be overwhelming—but it doesn’t have to be. Tell us which stage of the buyer’s journey you’re focused on, and what content types you already have, and we’ll make recommendations for engaging interactive experiences that you can easily create.
Answer these two questions to find your best solution.
What stage of the journey are you focused on?
Different types of interactive content work best for different stages of the buyer’s journey. We'll give you ideas to repurpose your existing content based on which stage of the buyer's journey you are focused on.
Get started by choosing one.
Early Stage
Top of funnel
Attention: lead quantity and quality, social sharing
Attention: lead quantity and quality, social sharing
Early Stage
Top of funnel
Attention: lead quantity and quality, social sharing
Attention: lead quantity and quality, social sharing
Middle Stage
Mid funnel
Desire: demand generation, lead nurturing, qualification and warming
Desire: demand generation, lead nurturing, qualification and warming
Middle Stage
Mid funnel
Desire: demand generation, lead nurturing, qualification and warming
Desire: demand generation, lead nurturing, qualification and warming
Late Stage
Bottom of funnel
Action: inbound generation, sales enablement, buying signals
Late Stage
Bottom of funnel
Action: inbound generation, sales enablement, buying signals
What content do you have today?
We'll recommend a specific solution based on the types of content you’re already using today.
Choose all that apply.
White Papers
Blogs
Infographics
eBooks
Videos
Brochures
Case Studies
Webinars
Research
Solution Briefs
Data Sheets
Price Sheets