How to Add

Interactive Content

to Content Strategy

Interactive content can help marketers achieve many of their content marketing goals. Identifying the right type of interactive content for a customer’s goal or use case can be challenging.

Are you able to identify opportunities for interactive content in a content strategy?
Take this quiz to find out!

Question

one

When the customer is in the Awareness stage of their buying journey, a solution finder is a great piece of content to show them. 

Question

one

WRONG!

Solution Finders are most effective in the Consideration or in the Decision/Purchase stage when they have determined that they have a problem to solve but don't yet know the best solution.
Next

Question

one

RIGHT!

Solution Finders are most effective in the Consideration or the Decision/Purchase stage when they have determined that they have a problem to solve but don't yet know the best solution.
Next

Question

two

True interactivity is achieved when a user can click on elements within a piece of content to receive a response.

Question

two

RIGHT!

True interactivity is achieved when a user can click on elements within a piece of content to receive a response.

Sometimes this means clicking to reveal content but to be truly beneficial the interaction should lead to a personalized output.

Next

Question

two

WRONG!

True interactivity is achieved when a user can click on elements within a piece of content to receive a response.

Sometimes this means clicking to reveal content but to be truly beneficial the interaction should lead to a personalized output.

Next

Question

three

Interactive Resource Hubs are helpful to customers in the Retention/Loyalty Stage.

Question

three

RIGHT!

During the Retention/Loyalty stage, buyers have made a purchase but they still need to be nurtured and shown the value of remaining your customer. Resource Hubs are a great way to share your content with your customers. 
Next

Question

three

WRONG!

During the Retention/Loyalty stage, buyers have made a purchase but they still need to be nurtured and shown the value of remaining your customer. Resource Hubs are a great way to share your content with your customers. 
Next

Question

four

Engagement questions are often used only to condense heavy copy into something more digestible.

Question

four

WRONG!

Engagement questions can be used to gather information about your audience or to help them find the right product or service to solve their challenges.
Rotators or flows are often used to condense heavy copy into something more digestible and show testimonials.
Next

Question

four

RIGHT!

Engagement questions can be used to gather information about your audience or to help them find the right product or service to solve their challenges.
Rotators or flows are often used to condense heavy copy into something more digestible and show testimonials.
Next

Question

five

Engagement in Interactive Content doesn't provide any important information, just entertains the user.

Question

five

WRONG!

Engagement provides data and helps marketers gather insights into what resonates with their prospects.
According to Content Marketing Institute, 66% of marketers use Interactive Content for Engagement.
Next

Question

five

RIGHT!

Engagement provides data and helps marketers gather insights into what resonates with their prospects.
According to Content Marketing Institute, 66% of marketers use Interactive Content for Engagement.
Next

Question

six

Interactive ebooks are good for the awareness stage.

Question

six

RIGHT!

During the Awareness stage, buyers identify their challenge or an opportunity they want to pursue.
Next

Question

six

WRONG!

During the Awareness stage, buyers identify their challenge or an opportunity they want to pursue.
Next

Question

seven

Quizzes can be impactful to buyers in the Consideration Stage.

Question

seven

RIGHT!

During the Consideration stage, buyers have defined the goal or challenge they have and are committed to addressing it, and a quiz may help them further their education on how to solve their challenge.
Next

Question

seven

WRONG!

During the Consideration stage, buyers have defined the goal or challenge they have and are committed to addressing it, and a quiz may help them further their education on how to solve their challenge.
Next

Question

eight

Iconography paired with copy in static eBook can be reimagined as reveal tiles or quiz questions in an interactive experience.

Question

eight

RIGHT!

Icons are often used to draw users attention to important details and these can be reveal tiles or quiz questions.
Next

Question

eight

WRONG!

Icons are often used to draw users attention to important details and these can be reveal tiles or quiz questions.
Next

Question

nine

Tabbed content could help marketeres identify trends based on which element gets the most engagement.

Question

nine

RIGHT!

Tabbed content or accordions help marketers better understand what interests their audience by analyzing what topics get the most engagement. This information can be used when updating the content, launching an A/B test, or ideation for future content pieces.
Next

Question

nine

WRONG!

Tabbed content or accordions help marketers better understand what interests their audience by analyzing what topics get the most engagement. This information can be used when updating the content, launching an A/B test, or ideation for future content pieces.
Next

Question

ten

Interactive content isn't the best option for customers who are focused on lead gen.

Question

ten

WRONG!

It's totally possible to capture high-quality leads with interactive creatives. About 57% of marketers use interactive content for this purpose. Certain interactive content types perform better for this goal such as eBooks, White Papers, and Landing Pages. 
Next

Question

ten

RIGHT!

It's totally possible to capture high-quality leads with interactive creatives. About 57% of marketers use interactive content for this purpose. Certain interactive content types perform better for this goal such as eBooks, White Papers, and Landing Pages. 
Next