The Monthly Beat | May 12, 2023

Every possible AI, everywhere, all at once. Review of March's key happenings and trends

LinkedIn boosts engagement for brands. Review of April's key happenings and trends

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Welcome to The Beat, your trusted source for the latest news and trends in marketing, content, and sales. As we embark on a fresh month, we are delighted to present a special edition highlighting the most important highlights from the past month. Remember to subscribe to ensure you receive forthcoming editions promptly. Thank you for joining us, and stay tuned for more exciting stories.
Giuseppe Caltabiano
VP of Marketing at Rock Content 
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LinkedIn updates seek to increase engagement. What changes for brands and marketers?

Germano Ferreira

Content Strategist 

LinkedIn is always looking for ways to improve the user experience and increase engagement on the platform. Recently, they launched several updates, including suggested posts in users' feeds, which means users will see content from people and brands they are not connected to. This opens up new opportunities for brands to reach a wider audience. In this article, we will explore LinkedIn's recent initiatives and how you can use them to maximize your marketing strategies. Keep reading to learn more.
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Consumer behavior: What changes in 2023, and how to adapt your Marketing Strategy [according to new data]

Alina Neves

Global Customer Experience Analyst

Consumer behavior is constantly changing and it's crucial for businesses to stay on top of it to ensure their marketing strategies continue to meet their customers' needs. Hubspot Blog Research conducted a study called The State of Consumer Trends, which surveyed over 1,000 individuals across different generations in the U.S. to discover the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. This study has uncovered some valuable insights that businesses can use to improve their marketing strategy for 2023. Let's dive into the key takeaways from the study in this article.
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Spoiler alert
● Mobile is key: 56% of consumers prefer using their mobiles for online research.
 Social commerce is booming: Social media platforms are being used to make purchases, but it has to provide great customer experience.
● Small businesses on the rise: Consumers are increasingly choosing small businesses.
This is just the tip of the iceberg. To dive deeper into more data about consumer behavior in 2023 and gain valuable insights on how to leverage it in your marketing strategies, be sure to read the full article.

Google Search Console adds new ‘Subscribed Content’ report to the mix

Raphael Pires

Digital Marketer

Google has some great news for publishers using the Reader Revenue Manager to monetize their content. The company has launched a new Search Console report called "Subscribed Content," which provides detailed insights into incoming traffic, helping publishers better understand their audiences, meet their needs, and address data issues proactively. As a digital marketer, this report is a golden opportunity to improve your content strategies and reach more engaged audiences. For more details on how to make the most of "Subscribed Content," check out the full article.
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Google and OpenAI launch new features for their AI tools. What will happen going forward?

Kamila Dantas

Partner Onboarding Analyst

AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI. Both Google and OpenAI – the company behind the famous ChatGPT– released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs, and OpenAI releasing its long-awaited GPT-4. Plus, both companies have also opened their APIs for integrating tools with third-party applications, making AI accessible to everyone. If you're interested in learning more about AI and what it can do for you, read the full article for all the details.
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Do brands still remember the Metaverse after the AI ​​boom?

Erick Bernard
Growth Marketer
The tech world moves fast - we're already seeing a new game-changer in 2023: Generative Artificial Intelligence. But hold up, wasn't the metaverse supposed to be the next big thing just a year ago? The rise of AI has left some wondering if the metaverse is on its way out. Platforms are having trouble keeping people engaged, and brands are getting wary of privacy and safety issues. Is the metaverse really dying? Take a deep breath and read the full article to find out what's really going on.
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Rocking content scaling: Our step-by-step process

Fábio Miranda

Content Marketing Leader 

If you're familiar with Rock Content, you know we're pretty darn good at content creation (no shame in our game). Our blogs in English, Portuguese, and Spanish hit over 8 million monthly sessions. Our secret? Lucky for us, as a marketing company, we get to promote top-of-the-line content with exceptional tools and resources, making scaling high-quality content and focusing on organic growth a breeze. This blog post won't cover SEO tips and techniques. Instead, we'll give you an inside look at how we create content at scale, mixing SEO content, brand journalism, internal, and outsourced content. Want to learn more? Check out the full article!
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“Organizations can get get stuck in a rut and resist change. And yet we simultaneously have a tendency to overstate change”

– cartoon by Tom Fishburne @tomfishburne

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