The Monthly Beat | January 6, 2023
 

Marketing Mavericks: A 2022 Recap of the Hottest Trends

Greetings and salutations, welcome to 2023, dear reader! We're so glad you've stumbled upon The Beat. If this is your first time joining us, don't forget to hit the subscribe button below this intro so you can receive the weekly issue right in your inbox every Friday. Does that sound good? Great! Now, without further ado, let's jump into this week's edition. 

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Welcome to The Beat, your one-stop shop for all things marketing, content, sales, and more. This week we've compiled a special edition featuring all the must-know highlights from the past few weeks, so you can kick off 2023 with a bang. So go ahead, take a look, and enjoy. And if you love what you see, don't forget to subscribe to receive future editions hot off the press.
Vitor Peçanha, co-founder of Rock Content.
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Article

SEO: Report brings the biggest challenges in 2022 and the main trends for 2023

Fernanda Donini
Product Marketer
This year has been a wild ride for SEO professionals, with endless Core Algorithm updates, the looming presence of GA4, and a shift in search patterns. But don't panic! We've done the legwork for you and gathered the latest research and expert perspectives to help you get a handle on the biggest challenges of 2022 and shifts to expect in 2023. Take a deep breath, and let's dive in!
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WE WANT TO KNOW

What do you think will be the three biggest changes in SEO within the next few years?
Machine learning and AI
Google updates
Third-party cookie deprecation
Google zero-click pages
Talent competition

WE WANT TO KNOW

We had a lot to catch on in 2022 – and, if you have any doubts, trust us: these changes will only be more intense in the coming years. Wanna be ready for what 2023 holds for SEO? Come read the full article and find the right tools to prepare for that.
GO BACK
Article

Marketing's Future with ChatGPT: Opportunities and Risks of AI's Disruptive Power

Luciana Pio
Expert Analyst in Digital Marketing
ChatGPT, the AI research and deployment company co-founded by none other than Elon Musk, has caused quite a stir since its launch. As with any game-changing technology, however, there are both opportunities and potential dangers to consider. Join us as we delve into the inner workings of the world's most famous chatbot and explore the marketing possibilities and pitfalls of ChatGPT.
Start reading now >Opens in a new window.
Article

Shop 'til You TikTok: Amazon's New Social Media–Inspired Shopping Feature

Alina Neves
Global Customer Experience Analyst
Amazon is shaking up the shopping game with its latest app feature, Inspire. Think TikTok, but instead of mindlessly scrolling through videos, you're browsing a feed of products inspired by influencers, brands, and shoppers. This isn't the first time Amazon has taken inspiration from social media giants like Pinterest, Instagram, and YouTube, but the question remains—will it be a hit? Let's dive into the business perspective and find out.
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Podcast

How to Break Free of Boring B2B Content Experiences in 2023

Do your products and services solve other businesses' problems? If you have a B2B company looking to revamp your user experience, you know the struggle of figuring out where to start. However, fear not! Our latest podcast episode is here to save the day. Tune in to learn how to break free of stale, boring B2B content and make 2023 your most successful year yet.

Hear the full episode now >Opens in a new window.

Special Guest

Lee Odden
TopRank Marketing CEO

Lee Odden
TopRank Marketing CEO

Cited for his expertise by The Economist, Forbes, and The Wall Street Journal, Lee Odden is the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media, and influencer marketing. Besides being the CEO of TopRank Marketing, he is also the editor of TopRank's B2B marketing blog. When not at conferences, consulting, or working with his talented team, he's likely running, traveling, or cooking up something new.
Article

TikTok and Meta Can Track User Data Outside the Apps Without Permission

Erick Bernard
Global Customer Experience Analyst
Data privacy is everyone's concern on the internet—and we know that social media giants don’t always do an exemplary job in this department. The latest controversy went beyond the social platforms, literally: TikTok can track every keystroke by users when clicking on links that lead to external pages, and Facebook and Instagram can track user behavior on websites on iOS. In both cases, this occurs without users' knowledge. As privacy on these platforms is at risk, we invite you to take a closer look at these cases—and, of course, learn from them. Follow us.
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Column
 

Does Music Enhance Writing and Creativity?

 
Ryn G
Senior Copywriter
at WriterAccess
As writers and marketers, we all have our own routines and rituals when it comes to settling in for a day of work. One common step is turning on some tunes, but does music really enhance writing and creativity? We set out to find the answer in our latest column from WriterAccess, the content marketplace from Rock Content. Put on your headphones, and find out if music is the key to unlocking your creative potential!
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Column
 

Does music enhance writing and creativity?

Ryn G
Senior Copywriter
at WriterAccess
Many writers and marketers have a ritual for every time they sit down for a day of writing and producing. One of the most popular steps is flipping on the music. Some days it helps the job flow like sweet honey syrup. And other days it just annoys the crap out of it. That got us to wondering if there was any definitive answer on the use of music for enhancing writing and creativity. The big answer? It’s in our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read All Content >Opens in a new window.
Quote of the week

“The biggest mistake people make is thinking that the story is just marketing. No, the story is strategy."

Ben Horowitz, co-founder of Andreessen Horowitz
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the month

“The biggest mistake people make is thinking that the story is just marketing. No, the story is strategy."

Ben Horowitz, co-founder of Andreessen Horowitz
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

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