The Monthly Beat | December 2, 2022
The latest trends in the Marketing world
We are officially starting the last month of the year. Wow, 2022 has been a journey, huh? We don't want you to go into these last few weeks out of date, so we've prepared this wrap-up for you to catch up on the most important happenings and trends in the last month. From World Cup 2022 to AI-Writing and Google stuff — people are not happy about SERPs results… and, yep, this might affect SEO. So, grab your coffee, take a deep breath and enjoy The Beat, the official Rock Content newsletter, in a special edition bringing together the main events of November. Enjoy it!
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Welcome to The Beat! Our weekly interactive newsletter, with what matters most in Marketing, content, sales, and more. In this special edition, we've gathered everything that happened in November so you can close 2022 with all you got. Enjoy and, if you like it, be sure to subscribe to receive the next editions.
Vitor Peçanha, co-founder of Rock Content.
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Article
How to use World Cup 2022 in Marketing campaigns without getting a fine from FIFA?
Bruna Dourado
Digital Marketing Analyst
Digital Marketing Analyst
So, World Cup 2022. It’s on until basically the end of the year. Whether you’re into soccer or not, it’s undeniable that the Cup is always a good Marketing opportunity. People are REALLY excited about it: new Google and YouTube insights suggest fans got the ball rolling with 2022 World Cup-related searches since 2021. But, before you start making related Marketing campaigns… you should know that some care must be taken not to violate FIFA's intellectual property rights when it comes to advertising. We prepared a full article to help you avoid trouble and be a true champion in your World Cup-campaigns.
Interactive
Idea generator for the World Cup
You've read the previous article and decided that it's worth running a Marketing campaign about the World Cup. So... any ideas? We have. Try this idea generator to know how to put your creativity on display and use each opportunity to make beautiful goals - without violating FIFA’s intellectual property rights.
Interactive
Idea generator for the World Cup
You've read the previous article and decided that it's worth running a Marketing campaign about the World Cup. So... any ideas? We do. Try this idea generator to know how to put your creativity on display and use each opportunity to make beautiful goals - without violating FIFA’s intellectual property rights
Read the full experience > Opens in a new window.Article
Is link building dead? What's behind Google Search Advocate John Mueller’s speech
Germano Ferreira
Content Strategist Analyst
Content Strategist Analyst
For quite some time we’ve been seeing that Google is shaking things up a little when it comes to how it reads content, and decides what’s relevant for SERPs. The latest one is about link building and how the strategy has been losing its relevance, according to John Mueller, Google Search Advocate, when answering a question about the weight of links in an SEO strategy in an interview. Among so many changes in our SEO strategy, is it possible that link building is dying? Let’s dig into Google’s affirmation about that.
Read All Content >Opens in a new window.Article
Survey indicates users are not satisfied with Google results. How does it affect SEO efforts?
Kamila Dantas
Partner Success Manager
Partner Success Manager
Most users who search on Google are not satisfied with the search results. According to a new survey by SEMRush, they’re needing to refine their queries more to find what they are really looking for—and not just changing the lengths of their search terms, which could mean they aren’t refining their next query because the initial results were too far off the mark. Why is this happening? Is Google’s algorithm failing? And, more importantly, how does it affect SEO efforts? We covered it all in the full article.
Read All Content >Opens in a new window.
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Article
Here are 4 fact-checking tools to help stop fake news from spreading
By Ashley Rodriguez
Content Strategist
Content Strategist
Today, more than ever, it is essential to prevent misinformation from spreading. We had the midterms election in the US in november, and a report showed that social media was losing the battle against misinformation. Some social media are already updating their policies to prevent users from being misled about voting and elections, but we need to do our part as marketers and content creators. This article will teach you the best tools to improve your fact-checking and uncover fake news like a professional.
Read All Content >Opens in a new window.Article
Recent developments with AI-Writing assistants: can they actually benefit human writers?
Luciana Pio
Expert Analyst in Digital Marketing
Expert Analyst in Digital Marketing
Lex, a recently released AI-writing assistant, shocked users with the quality of the texts offered from the few inputs he received. That resurrected the discussion about machines taking the place of human writers. Is that a plausible concern or, conversely, can machines actually help writers? We shed some light on the subject!
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Column
How to write assignments that turn your stomach
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
Whether it’s something political, grotesque or just plain boring, sooner or later we writers are apt to get stuck with a topic that we just can’t stand. Yeah, we know. The best thing is not to take on those assignments in the first place. But if it’s a longtime client we love, a mondo rate we love even more, or the fact that we said yes before we got all the details, we may find ourselves stuck with a bummer of an assignment. How we deal with it depends on a smattering of factors — let’s dig into that with a lot of humor in our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read all content >
Column
How to write assignments that turn your stomach
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
Whether it’s something political, grotesque or just plain boring, sooner or later we writers are apt to get stuck with a topic that we just can’t stand. Yeah, we know. The best thing is not to take on those assignments in the first place. But if it’s a longtime client we love, a mondo rate we love even more, or the fact that we said yes before we got all the details, we may find ourselves stuck with a bummer of an assignment. How we deal with it depends on a smattering of factors — let’s dig into that with a lot of humor in our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read All Content >Opens in a new window.
Quote of the month
“Writers, your job today has fundamentally changed, whether you know it or not”
Paul Roetzer,
in his keynote speech for Content Marketing Conference
in his keynote speech for Content Marketing Conference
Quote of the month
“Writers, your job today has fundamentally changed, whether you know it or not”
Paul Roetzer,
in his keynote speech for Content Marketing Conference
in his keynote speech for Content Marketing Conference
All done!
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