The Monthly Beat | October 28, 2022
 
 

October's top trends in the Marketing world

So, October is almost over and a lot happened this month! From surveys and reports showing the reality marketers face everyday to social media news and trends for the future, October was a month full of interesting things. And we covered them all! Think you missed something important this month? Don't you worry, we present you The Beat, the official Rock Content newsletter, in a special edition bringing together the main events of October! Enjoy!

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I introduce you to The Beat! Our weekly interactive newsletter, with what matters most in Marketing, content, sales, and more. In this special edition, we've gathered everything that happened in October so you can prepare for the next month with everything you’ve got. Enjoy and, if you like it, be sure to subscribe to receive the next issues
 
Vitor Peçanha, co-founder of Rock Content.
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Article

Holiday Season 2022 brings changes in consumer behavior, according to research. Are you ready for it?

Rasna Jacob
Partner Success Analyst

The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for brands and marketers since together with hot chocolate warming up in winter, consumption and the market are also heating up. And although research shows that, despite the economic scenario, people are interested in buying this holiday season (in fact, 26% of consumers have already started!)... numbers show that yep, budgets are lower—which makes it more challenging for companies to stand out. Let’s take a look at some trends for Holiday Season 2022—straight from Google and other giants.
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All I want for Christmas is… that brands give me amazing content and unexpected offers

26%

os shoppers globally have already begun their holiday shopping and 18% have already made a purchase. People are shopping earlier than ever!

64%

os U.S. holiday shoppers said they use Google for “discovery and inspiration”, while 67% of YouTube viewers have made a purchase as a result of content

40%

of growth in searches containing “cheap and best” YOY. Price is definitely a concern among consumers this year

All I want for Christmas is… that brands give me amazing content and unexpected offers

26%

of shoppers globally have already begun their holiday shopping and 18% have already made a purchase. People are shopping earlier than ever!

64%

of U.S. holiday shoppers said they use Google for “discovery and inspiration”, while 67% of YouTube viewers have made a purchase as a result of content

40%

growth in searches containing “cheap and best” YoY. Price is definitely a concern among consumers this year

This is just a part of a MOUNTAIN of data that we’ve brought in the full article to help you understand consumer behavior for Holiday Season 2022—and, more importantly, how to be creative and have the best time in sales. Have yourself a merry little Holiday Season!
Article

Click bots and fake traffic cost online advertisers $35 billion

Guilherme Rezende
Growth Analyst
Ads rely on traffic to work. But if you're an advertiser, you've probably come across pay-per-click, or PPC, inconsistencies between the amount of traffic and clicks. Well, this particular problem has a name: click bots and fake traffic in Ads. And this means money that is not in your pocket: a study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. Can you escape this trap? We share our expert impressions in this full article.
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Column

How (and why) to write your own obituary

By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
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Tamsen Webster
Bundle
 
Only 2 more months until the end of the year! This is the best time to start planning your strategies for 2023. This bundle will help you plan your whole 2023 marketing strategy so you can get ahead of your competitors!

The Marketing Planning Bundle 2023 gives you access to 3 clusters of marketing and sales resources to help you with:

Tamsen Webster
  • Analysis and Goal Settings
  • Creating an Action Plan
  • Execution and Improvements
  • Growth is in your hands.
Bundle
 
Only 2 more months until the end of the year! This is the best time to start planning your strategies for 2023. This bundle will help you plan your whole 2023 marketing strategy so you can get ahead of your competitors!

The Marketing Planning Bundle 2023 gives you access to 3 clusters of marketing and sales resources to help you with:

  • Analysis and Goal Settings
  • Creating an Action Plan
  • Execution and Improvements
  • Growth is in your hands.
Column

How (and why) to write your own obituary

 
Tamsen Webster
By Ryn G
Senior Copywriter at WriterAccess

Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!

Read all content > Opens in a new window.
Article

Marketers prefer third-party data. But what about privacy concerns?

Kamila Dantas
Partner Onboarding Analyst
A survey published by IAB Europe showed that 63% of advertisers prefer third-party data as an information source. Meanwhile, amid growing concerns about privacy laws and the end of third-party cookies, first-party data appeared to be the most coherent path for brands to continue investing in and offering a personalized experience for their customers according to the new “rules” of the advertising world. How can marketers keep gathering important data without invading users’ privacy?
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Article

Everyone wants to be TikTok, and TikTok wants to be everyone

Alina Neves
Global Customer Experience Analyst
If you are a Marketing professional, I’m sure you’ve heard a lot about how every social media platform is copying TikTok features lately. But what about the other side? What is TikTok doing to attract more users, grow its platform, and position itself in the market? When we look from TikTok’s perspective, it seems like they want to be so much more than an app for dancing, short videos, and fun. We listed four recent strategic movements by TikTok to better understand what the future holds for the platform.
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Article

Why do B2B marketers struggle to prove the ROI of their campaigns? 

Fernanda Donnini
Product Marketer
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who responded said they had experienced budget cuts due to the current economic situation. Why is this happening? We shed some light on the subject in this article!
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Live Session
 
You’ve been invited to join Colby Wegter, SEO Director at Agency Jet, and Cecilia Cury, Growth Marketer LatAm Specialist at Rock Content, to the online event
 

SEO Strategies for 2023: How Digital Agencies Can Increase Presence and Authority Online.

 Date: November 8th at 3PM EST 
 Watch live or on-demand 
Learn more about:
  • What has changed from 2022 to 2023 in SEO
  • Keyword and Search Trends for 2023
  • New algorithms for 2023
  • Top SEO practices to invest in 2023
 

 Special Guest 

 Colby Wegter 

 SEO Director at Agency Jet 

Column

How (and why) to write your own obituary

 
Tamsen Webster
By Ryn G
Senior Copywriter at WriterAccess

Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!

Read all content > Opens in a new window.
Column
 

Conference Recaps: Marketing takeaways from Inbound and CMW

 
By James Grieco
Content Marketer at WriterAccess
Marketing conferences are back and bolder than ever. That’s why we invite you to reflect on the two of the month’s biggest events–HubSpot’s Inbound, perhaps the most influential Marketing conference around, and Content Marketing World, the largest content marketing-focused event on the planet. Whether you got to experience the conferences for yourself–in-person or at home–or missed this year’s ticket, here are the four biggest takeaways straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read all content > 
 
Opens in a new window.
Column

How (and why) to write your own obituary

 
Tamsen Webster
By Ryn G
Senior Copywriter at WriterAccess

Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!

Read all content > Opens in a new window.
Quote of the month

“The power to influence can change the entire trajectory of a brand and how it’s perceived by audiences”

Darain Faraz,
LinkedIn international brand marketing director for Marketing Week
 
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Column

How (and why) to write your own obituary

By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Read all content > Opens in a new window.
Tamsen Webster
Live Session
You’ve been invited to join Colby Wegter, SEO Director at Agency Jet, and Cecilia Cury, Growth Marketer LatAm Specialist at Rock Content, to the online event

SEO Strategies for 2023: How Digital Agencies Can Increase Presence and Authority Online.

 

 Special Guest 

Tamsen Webster

 Colby Wegter 

 SEO Director at Agency Jet 

Learn more about:
  • What has changed from 2022 to 2023 in SEO
  • Keyword and Search Trends for 2023
  • New algorithms for 2023
  • Top SEO practices to invest in 2023
 
And More!Opens in a new window.
Column

How (and why) to write your own obituary

By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Read all content > Opens in a new window.
Tamsen Webster
Column

Conference Recaps: Marketing takeaways from Inbound and CMW

 
 
Tamsen Webster
By James Grieco
Content Marketer at WriterAccess

Marketing conferences are back and bolder than ever. That’s why we invite you to reflect on the two of the month’s biggest events–HubSpot’s Inbound, perhaps the most influential Marketing conference around, and Content Marketing World, the largest content marketing-focused event on the planet. Whether you got to experience the conferences for yourself–in-person or at home–or missed this year’s ticket, here are the four biggest takeaways straight from WriterAccess, the content marketplace recently acquired by Rock Content.

 
Read all content > Opens in a new window.
Quote of the month

“The power to influence can change the entire trajectory of a brand and how it’s perceived by audiences”

Darain Faraz,
LinkedIn international brand marketing director for Marketing Week
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

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✉ Get notified when we publish the next The Beat 

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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