The Monthly Beat | October 3, 2022
THE WRAP-UP: September's top Marketing Trends
Today is the first Monday of October, and up-to-date marketers know we've had a lot to catch up on last month. From (several!) Google updates that drove our organic traffic crazy, to social media platforms emerging, releasing new features, and even compromising on data privacy. Think you missed something important? Don't you worry, we present you The Beat, our official newsletter, in a special edition bringing together the main events of the past weeks! Enjoy it!
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Google’s September 2022 Core Algorithm Update: what changes and how it may affect you
By Kamila Dantas
Partner Onboarding Analyst
Fake users on Google: website traffic inflated by Czechia and Seychelles spam visitors
Digital Marketing Analyst
Have you ever seen an inexplicable overnight increase in traffic on your blog? Was it almost too good to be true? Well, your suspicions may be right, and this traffic is actually spam and fake visits. This is happening to a lot of sites after Google’s recent updates — and it happened to us on Rock Content’s blog as well. Before it harms your numbers and analysis, we invite you to read a special piece presenting our case: how we discovered this error and how to deal with it. It’s all in the full article:
Would you be able to identify if your website traffic contains spam and fake visitors?
WE WANT TO KNOW
When we noticed an unexplained traffic spike on our blog, we were cautious. Before we celebrated, we went to investigate — and it took us a lot of analysis to find out the real problem. We shared all of our steps in the full article — so you can learn and understand what to do in case this happens to you.
How (and why) to write your own obituary
Google UX Algorithms & Updates: an Interactive History
Yes, many Google changes are on the horizon. But this is not the first (nor the last) time Google has moved to bring the best content possible into search. From major algorithmic updates to new features, you need to understand where Google has been - and the paths it intends to take now. That's why we've brought this beautiful interactive infographic, gathering together some of Google's major updates that have significantly affected the way we create and consume content across SERPs – from Panda to Page Experience. Let this be your "road map" towards better SEO and better content. Enjoy it!
Google UX Algorithms & Updates: an Interactive History
Changes to LinkedIn also prioritize quality content in searches
Content Strategist
It's not just Google that looks for better content in its search results. This month, LinkedIn updated its algorithm with a promise to deliver better articles and posts when people search. Like Google, the goal is clear: prioritize quality content. So, what are the changes to LinkedIn? How is it affecting us — Marketing professionals and brands that create content on the platform? We’ll dive into that.
TikTok and Meta can track user’s data outside the apps without their permission
Digital Marketing Specialist
Data privacy is an everyone-concern on the internet — and we know that social media giants don’t always do an exemplary job in this department. The latest controversy went beyond the social platforms (literally): TikTok can track every keystroke made by its users when clicking on links that lead to external pages and Facebook and Instagram can track user behavior on websites on iOS. Both without their knowledge, of course. As privacy on these platforms is at risk, we invite you to take a closer look at these cases (and, of course, learn from them).
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BeReal for brands: is there space for Marketing in the "real life" app?
How (and why) to write your own obituary
How (and why) to write your own obituary
“Every time my mom brings up saving money for retirement, I have to chuckle. Not because I’d rather buy dog toys and crystals than put money in that boring thing called ‘savings,’ but because it’s been said that retirement is just a myth for us creative folks.” Ready to read this week’s column? Straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
Do writers and other creatives ever get to retire?
How (and why) to write your own obituary
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”
“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”
