James Grieco
Content Marketer at Rock Content
Content Marketer at Rock Content
5 years experience in B2B SaaS marketing, covering digital, product, and content, with an additional 2 in editing scientific papers. James has managed people, helped strategize content plans, and created content on compliance, telecoms, science, and healthcare.
Welcome to Marketing Backstage! Our series of live training to help you evolve your Content Marketing strategy.
In our first session, we had James Grieco, the Content Marketer at Rock Content, teaching you how to write the ideal creative brief for content production. In addition to examples, he also showed the importance of the creative brief for your strategy.
What you will learn:
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What is a Creative Brief
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Its importance for your content strategy
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How to write a Creative Brief successfully
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Examples of Creative Brief, and more!