Mariane Luz,
Senior Content Strategist at Rock Content
Senior Content Strategist at Rock Content
An avid & skilled marketer with experience in both digital & also offline marketing, content strategy, social media management, branding, visual merchandising & team coordination. She has a great capability of understanding multiple audiences, as well as interacting with them and inspiring them.
Welcome to Marketing Backstage! Our series of live training to help you evolve your Content Marketing strategy.
In this session, Mariane Luz, a Senior Content Strategist at Rock Content, teaches what is a Content Strategy and its benefits. In addition to examples, Mariane shows how to develop a Content Strategy that is effective and aligned with your goals.
Let’s talk about:
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What is a Content Strategy
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Importance to have one
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Steps to develop one
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Building a Content Calendar, and more!