Building a Customer Journey Map

ON-DEMAND TRAINING
Special Guest: Pedro Lopes - Digital Marketing Specialist at Rock Content

Pedro Lopes,

Digital Marketing Specialist at Rock Content

Pedro Lopes,

Digital Marketing Specialist at Rock Content

Content Marketing Specialist with more than 8 years experience in Inbound content creation on many media platforms. Also experienced in Digital Marketing, building, maintaining and executing successful marketing campaings. Passionate about creative writing and capable of adapting content messages to different audiences in multiple platforms.

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Welcome to Marketing Backstage! Our series of live training to help you evolve your Content Marketing strategy.

 

In this session we had Pedro Lopes, the Digital Marketing Specialist at Rock Content, teaching you how to build a Customer Journey Map and its benefits. In addition to examples, he showed that mapping a customer journey can provide better interaction with your brand and a chance to be more assertive with customers.

Let’s talk about:

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What is a Customer Journey Map and its benefits

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Building Together a Customer Journey Map

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Customer Journey Map Examples, and more!