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Managing a marketing team to supercharge content and demand generation

by Rock Content

Are you ready to help your team ramp up content production?


By creating high-quality content pieces, you can help your business reach the most common marketing goals, such as increasing website traffic, boosting engagement, driving conversions, and, ultimately, increasing revenue. We know that it requires a considerable number of hands to get content done, but we can show you how to make it easier.


In our upcoming Marketing Backstage session, Marina Cordeiro, our Marketing Manager, will demonstrate how she manages a team of professionals to help us boost Content Production and Demand Generation to achieve our goals.


Here are some topics she will cover:

  • How we organize our team structure; 
  • Team management tools we use;
  • Defining team’s priorities;
  • Scaling content production; 
  • And much more.
Marina Cordeiro

Marketing Manager

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Marina Cordeiro has been involved in Digital Marketing for 10 years and currently holds the position of Marketing Manager at Rock Content, where she oversees demand generation in both the Brazilian and North American markets.


Holding a Bachelor's degree in Marketing from the University of São Paulo (USP), Marina also completed an extension course in Project Management from IBMEC BH, and holds an MBA in Strategic Business Management from PUC Minas.

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