Get Insights from Leaders in Content Marketing

Get Insights from Leaders in Content Marketing

In our Content Experience Jam Sessions, we sit down with industry experts to discuss proven content strategies, best practices for content, tactical advice, and more.

Thinking of marketing and sales as two parts of a healthy, communicative relationship leads to a more effective means of problem-solving.

Anna Talerico
 JAM SESSION: 1
First-party Data and 
a Changing Market

An interview with Rand Fishkin

Rand Fishkin

Founder of SparkToro and Moz

First-party Data and 
a Changing Market

An interview with Rand Fishkin

Watch Rand Fishkin, Rodrigo Nascimento and Diego Gomes discuss how data can increase marketing strategies that lead to better decisions. While achieving an outcome regardless of the situation your company is going through. 
 Apr 23, 2020
 JAM SESSION: 2
Marketing in the 
Age of COVID-19:

getting ready for the rebound!

Giuseppe Caltabiano

Rock Content

Stephanie Mansueto

Rock Content

Marketing in the 
Age of COVID-19:

getting ready for the rebound!

Join Giuseppe Caltabiano & Stephanie Mansueto for a discussion on marketing in the age of COVID-19. Giuseppe shares relevant data, examples, and suggestions on how to pivot your marketing during the crisis, and how we can return to "normal" in the future.
 May 28, 2020
 JAM SESSION: 3
The role of creativity 
in B2B Marketing

An interview with Jason Miller

Jason Miller

EX - Microsoft

Ex - LinkedIn

Mary Ward

Rock Content

The role of creativity 
in B2B Marketing

An interview with Jason Miller

Jason is a best-selling book author and former Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn.
 June 16, 2020
 JAM SESSION: 4
Strengthen Marketing 
Strategies through technology

An interview with Scott Brinker

Scott Brinker

HubSpot

Diego Gomes

Rock Content

Strengthen Marketing 
Strategies through technology

An interview with Scott Brinker

Scott Brinker is the VP Platform Ecosystem at HubSpot, he is responsible for shaping Hubspot's platform strategy and lead business programs for its global technology partner ecosystem. 
 June 23, 2020
 JAM SESSION: 5
Content Marketing Across 
Regions: the balance between global vs. local

An interview with Pam Didner

Pam Didner

Consultant

Vitor Peçanha

Rock Content

Content Marketing Across 
Regions: the balance between global vs. local

An interview with Pam Didner

Pam Didner is a passionate digital and tech marketer, with more than 20 years of experience. She is the book author of "The Modern AI Marketer", "Global Content Marketing", and "Effective Sales Enablement".
 July 7, 2020
 JAM SESSION: 6
The Role of Content in Aligning Marketing and Sales

An interview with Anna Talerico

Anna Talerico

Co-Founder SaaSX and Ion Interactive

Stephanie Mansueto

Rock Content

The Role of Content in Aligning Marketing and Sales

An interview with Anna Talerico

Anna Talerico is an Operating Partner at Arthur Ventures, where she works with growth-oriented B2B companies. At Arthur Ventures, Anna focuses on go-to-market strategies across marketing, sales, and customer success.
 Aug 18, 2020
 JAM SESSION: 7
Developing a new business category: how to make your brand stand out from the competition

An interview with Mark Organ

Mark Organ

Ex CEO Eloqua Categorynauts

Diego Gomes

Rock Content

Developing a new business category: how to make your brand stand out from the competition

An interview with Mark Organ

Mark Organ has one of the most inspiring stories out there: this entrepreneur rose from near-bankruptcy to become the CEO of a billion-dollar company. 
 Aug 25, 2020
 JAM SESSION: 8
The power of Content
Marketing Experiences

An interview with Joe Pulizzi

Joe Pulizzi

Founder of CMI and The Orange Effect Foundation

Vitor Peçanha

Rock Content

The power of Content
Marketing Experiences

An interview with Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.
Sept 1, 2020
 JAM SESSION: 9
Building and Scaling your 
First Sales Machine

An interview with Aaron Ross

Aaron Ross

PredicatableRevenue.com

Diego Gomes

Rock Content

Building and Scaling your 
First Sales Machine

An interview with Aaron Ross

Aaron Ross is a keynote speaker and also the best-selling author of "Predictable Revenue" and "From Impossible To Inevitable", both based on outbound prospecting and sales systems that have created billions in value for companies like Salesforce.com, Oracle, Red Hat and many other companies.
 Sept 22, 2020
 JAM SESSION: 10
An Introduction to
Interactive Content

Presented by Stephanie Mansueto

Stephanie Mansueto

Rock Content

An Introduction to
Interactive Content

Presented by Stephanie Mansueto

Join Stephanie Mansueto as she discusses interactive content and how it can be used to engage users, educate them in a more immersive way than traditional static content, and provide marketers with valuable insights about their users via a digital dialogue that often happens before a meeting.
 Sept 24, 2020