Get Insights from Leaders in Content Marketing

Get Insights from Leaders in Content Marketing

In our Content Experience Jam Sessions, we sit down with industry experts to discuss proven content strategies, best practices for content, tactical advice, and more.

Thinking of marketing and sales as two parts of a healthy, communicative relationship leads to a more effective means of problem-solving.

Anna Talerico
 JAM SESSION: 29
How To Create Powerful Storytelling To Sell Your Product

An interview with Tamsen Webster

Stephanie Mansuetto | Content Experience Jam Sessions

Tamsen Webster

Keynote Speaker, Strategist, and Big Ideas Maker

How To Create Powerful Storytelling To Sell Your Product

An interview with Tamsen Webster

For this Jam Session, Tamsen’s purpose is to prove the power of creating storytellings that people like you can relate to, regardless of the business segment you are in. 

 

Let’s discuss the must-have elements of great storytelling, how to create your own, and what the most expected outcomes of it are.

 November 08, 2021
 UPCOMING JAM SESSION
A Brand Safety Nightmare

An interview with Nandini Jammi

Stephanie Mansuetto | Content Experience Jam Sessions

Nandini Jammi

Check My Ads

Stephanie Mansuetto | Content Experience Jam Sessions

Giuseppe Caltabiano

Rock Content

A Brand Safety Nightmare

An interview with Nandini Jammi

Ad placements can have a considerable effect on your branding. Now more than ever, it is integral to a brand’s success to learn how to practice brand safety with your display ads. Learn from Nandini Jammi, co-founder of Check My Ads, how Ad Awareness can lead to Brand Awareness and Loyalty among prospects and customers.

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 July 07, 2021
 JAM SESSION: 28
Stop Selling Products, And Start Solving Problems

An interview with Andrew Davis

Stephanie Mansuetto | Content Experience Jam Sessions

Andrew Davis

Bestselling Author & Keynote Speaker

Stop Selling Products, And Start Solving Problems

An interview with Andrew Davis

In this session, Andrew Davis will share some of his secrets on how companies can profit more by addressing the emotional sides of interactions to create better solutions.

 October 05, 2021
 JAM SESSION: 27
How To Engage Your Community To Build Better Marketing Content

An interview with Christina Garnett

Stephanie Mansuetto | Content Experience Jam Sessions

Christina Garnett

HubSpot

Stephanie Mansuetto | Content Experience Jam Sessions

Carlos Ramos

Rock Content

How To Engage Your Community To Build Better Marketing Content

An interview with Christina Garnett

In this session, Christina Garnett will explain more about Community Marketing, a non-intrusive marketing strategy that is more about conversing with your audience, rather than selling to them. Investing in community engagement and marketing can create a robust online community of loyal customers and product enthusiasts.

 August 03, 2021
 JAM SESSION: 26
A Brand Safety Nightmare

An interview with Nandini Jammi

Stephanie Mansuetto | Content Experience Jam Sessions

Nandini Jammi

Check My Ads

Stephanie Mansuetto | Content Experience Jam Sessions

Giuseppe Caltabiano

Rock Content

A Brand Safety Nightmare

An interview with Nandini Jammi

Ad placements can have a considerable effect on your branding. Now more than ever, it is integral to a brand’s success to learn how to practice brand safety with your display ads. Learn from Nandini Jammi, co-founder of Check My Ads, how Ad Awareness can lead to Brand Awareness and Loyalty among prospects and customers.

 July 07, 2021
 JAM SESSION: 25
How to start a Content First business

An interview with Joe Pulizzi

Stephanie Mansuetto | Content Experience Jam Sessions

Joe Pulizzi

Founder of CMI and author of Content Inc.

Stephanie Mansuetto | Content Experience Jam Sessions

Carlos Ramos

Rock Content

How to start a Content First business

An interview with Joe Pulizzi

In this Jam Session, Joe Pulizzi will walk you through how entrepreneurs use content to increase their audience, generate meaningful engagement, and revolutionize their brands. Join Carlos Ramos and Joe Pulizzi for this conversation and learn from the best how to apply top content marketing practices in your business right now!

 May 25, 2021
 JAM SESSION: 24
How to win in the Content Experience Age

An interview with Melanie Deziel

Stephanie Mansuetto | Content Experience Jam Sessions

Melanie Deziel

Foundation Marketing

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

How to win in the Content Experience Age

An interview with Melanie Deziel

Join Melanie Deziel, Director of Content at Foundation Marketing and the author of bestselling book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, along with Stephanie Mansueto, Head of Strategic Content at Rock Content. As they discuss how to take your content strategy to the next level.

 April 28, 2021
 JAM SESSION: 23
Narrative Design: How product marketers can tell a story people can't ignore

An interview with Marcus Andrews

Stephanie Mansuetto | Content Experience Jam Sessions

Marcus Andrews

Pendo.io

Giuseppe Caltabiano

Rock Content

Narrative Design: How product marketers can tell a story people can't ignore

An interview with Marcus Andrews

Designing a good narrative for your product can be crucial to stand out from the competitors. Marcus Andrews, the Director of Product Marketing at Pendo.io and specialist in Narrative Design and go-to-market strategies, will share with us some of his knowledge and work on the subject.

 March 3, 2021
 JAM SESSION: 22
Story is Strategy: Strategic Narrative as your Company's North Star

An interview with Andy Raskin

Stephanie Mansuetto | Content Experience Jam Sessions

Andy Raskin

Strategic Narrative Expert

Giuseppe Caltabiano

Rock Content

Story is Strategy: Strategic Narrative as your Company's North Star

An interview with Andy Raskin

Every brand has a story and Andy Raskin has helped dozens of successful businesses tell theirs. Join Andy Raskin & Giuseppe Caltabiano for a conversation on what is a brand narrative and how can you create yours? How can your story impact your sales and marketing? And much more!

 Jan 28, 2021
 JAM SESSION: 21
The Resilient
Marketers Guide to 2021
Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

The Resilient
Marketers Guide to 2021

Join Rock Content's Stephanie Mansuetto and Laura Pound, for a conversation about marketing resiliency in 2021. In this webinar they will discuss real stories of marketing teams that pivoted their focus in the face of change. How to minimize disruption due to unforeseen events - big and small. As well as why marketers need to thrive on challenges, rather than run from them.

 Jan 21, 2021
 JAM SESSION: 20
How Conversational Marketing and Sales Accelerates Revenue

An interview with Mark Kilens

Stephanie Mansuetto | Content Experience Jam Sessions

Mark Kilens

Drift

Laura Pound | Content Experience Jam Sessions

Vitor Peçanha

Rock Content

How Conversational Marketing and Sales Accelerates Revenue

An interview with Mark Kilens

Mark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy, where he educated millions of people and created a best-in-class hub for marketing and sales content and training.
 Dec 16, 2020
 JAM SESSION: 19
How to Create a Rockstar Interactive Content Team

Interactive Content Series #5

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

How to Create a Rockstar Interactive Content Team

Interactive Content Series #5

Are you just getting started building interactive content and not sure what resources you will need? In this Jam Session, our Head of Content, Stephanie Mansueto will dive into the roles and skills needed to build a rockstar interactive content team.
 Dec 10, 2020
 JAM SESSION: 18
Understanding the role of
AI in marketing

An interview with Paul Roetzer

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Paul Roetzer​

Marketing AI Institute & PR 20/20

Understanding the role of AI in marketing

An interview with Paul Roetzer

Paul Roetzer is the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute.

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012) and the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

 Dec 3, 2020
 JAM SESSION: 17
Back to Future: How GE Keeps Reinventing Brand Journalism

An interview with Tomas Kellner

Stephanie Mansuetto | Content Experience Jam Sessions

Tomas Kellner

GE

Laura Pound | Content Experience Jam Sessions

Giuseppe Caltabiano

Rock Content

Back to Future: How GE Keeps Reinventing Brand Journalism

An interview with Tomas Kellner

Join Tomas Kellner, GE’s chief storyteller, as he takes you behind the scenes and explains the process behind the variety, longevity, and success of GE’s content. Watch and learn as Tomas and Giu discuss the power of storytelling, the importance of creating high-quality content experiences, and much more!
 Nov 19, 2020
 JAM SESSION: 16
How to Capture Usable Data with Your Interactive Content Experiences

Interactive Content Series #4

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

How to Capture Usable Data with Your Interactive Content Experiences

Interactive Content Series #4

As marketers, we are always aiming to capture data about our users. But how much of the data we collect about our users actually useful and meaningful content? Join Stephanie Mansueto, Rock Content's Head of Content, and Laura Pound for a discussion on what meaningful and useful data actually is.
 Nov 12, 2020
 JAM SESSION: 15
Content Operations: the Key to Real Performance

An interview with Robert Rose

Robert Rose

The Content Advisory

Maria Luiza Corrêa

Rock Content

Content Operations: the Key to Real Performance

An interview with Robert Rose

In this session, Maria Luiza Corrêa, Director of Consulting at Rock Content, will be interviewing Robert Rose, Founder of The Content Advisory to discuss the importance of content as a strategic operation. The evolution of content marketing and much more!
 Nov 5, 2020
 JAM SESSION: 14
How to Add Interactive Content to Your Existing Content Strategy

Interactive Content Series #3

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

How to Add Interactive Content to Your Existing Content Strategy

Interactive Content Series #3

In this webinar, Stephanie Mansueto and Laura Pound will teach you how to balance your strategy in order to achieve the best possible results between static and interactive content. They will cover what interactive content formats are best for each stage of the funnel; how to scan your static content and find interactive content opportunities; and much more!
 Oct 29, 2020
 JAM SESSION: 13
How Content is Leading the Marketing Rebellion

An interview with Mark Schaefer

Mark Schaefer

B Squared Media

Audrey Ross

Rock Content

How Content is Leading the Marketing Rebellion

An interview with Mark Schaefer

Join Mark Schaefer and Audrey Ross to discuss the power of social media channels; How brands can combine technology and humanization; How to use influencers in your marketing strategy; The importance of creating content experiences; And much more!
 Oct 20, 2020
 JAM SESSION: 12
How to Turn Static Content into Interactive Content Experiences

Interactive Content Series #2

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

How to Turn Static Content into Interactive Content Experiences

Interactive Content Series #2

Join Stephanie Mansueto and Laura Pound as they take you through five static assets (blog posts, PDFs, and others) and show you how to pinpoint what can be repurposed into something interactive. They will discuss common challenges marketers face with reimagining their static content and how to overcome them.
 Oct 15, 2020
 JAM SESSION: 11
How to Innovate Content Marketing with a Product-Led Approach

An interview with Joe Chernov

Joe Chernov

Pendo

Matt Doyon

Rock Content

How to Innovate Content Marketing with a Product-Led Approach

An interview with Joe Chernov

Join Joe Chernov as he discusses how to develop content for ABM tactics, and the importance of data analysis to product-led growth and much more. Joe leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua.
 Oct 8, 2020
 JAM SESSION: 10
An Introduction to
Interactive Content

Interactive Content Series #1

Stephanie Mansuetto | Content Experience Jam Sessions

Stephanie Mansueto

Rock Content

Laura Pound | Content Experience Jam Sessions

Laura Pound

Rock Content

An Introduction to
Interactive Content

Interactive Content Series #1

Join Stephanie Mansueto and Laura Pound as they discuss interactive content and how it can be used to engage users, educate them in a more immersive way than traditional static content, and provide marketers with valuable insights about their users via a digital dialogue that often happens before a meeting.
 Sept 24, 2020
 JAM SESSION: 9
Building and Scaling your 
First Sales Machine

An interview with Aaron Ross

Aaron Ross

PredicatableRevenue.com

Diego Gomes

Rock Content

Building and Scaling your 
First Sales Machine

An interview with Aaron Ross

Aaron Ross is a keynote speaker and also the best-selling author of "Predictable Revenue" and "From Impossible To Inevitable", both based on outbound prospecting and sales systems that have created billions in value for companies like Salesforce.com, Oracle, Red Hat and many other companies.
 Sept 22, 2020
 JAM SESSION: 8
The power of Content
Marketing Experiences

An interview with Joe Pulizzi

Joe Pulizzi

Founder of CMI and The Orange Effect Foundation

Vitor Peçanha

Rock Content

The power of Content
Marketing Experiences

An interview with Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.
Sept 1, 2020
 JAM SESSION: 7
Developing a new business category: how to make your brand stand out from the competition

An interview with Mark Organ

Mark Organ

Ex CEO Eloqua Categorynauts

Diego Gomes

Rock Content

Developing a new business category: how to make your brand stand out from the competition

An interview with Mark Organ

Mark Organ has one of the most inspiring stories out there: this entrepreneur rose from near-bankruptcy to become the CEO of a billion-dollar company. 
 Aug 25, 2020
 JAM SESSION: 6
The Role of Content in Aligning Marketing and Sales

An interview with Anna Talerico

Anna Talerico

Co-Founder SaaSX and Ion Interactive

Stephanie Mansueto

Rock Content

The Role of Content in Aligning Marketing and Sales

An interview with Anna Talerico

Anna Talerico is an Operating Partner at Arthur Ventures, where she works with growth-oriented B2B companies. At Arthur Ventures, Anna focuses on go-to-market strategies across marketing, sales, and customer success.
 Aug 18, 2020
 JAM SESSION: 5
Content Marketing Across 
Regions: the balance between global vs. local

An interview with Pam Didner

Pam Didner

Consultant

Vitor Peçanha

Rock Content

Content Marketing Across 
Regions: the balance between global vs. local

An interview with Pam Didner

Pam Didner is a passionate digital and tech marketer, with more than 20 years of experience. She is the book author of "The Modern AI Marketer", "Global Content Marketing", and "Effective Sales Enablement".
 July 7, 2020
 JAM SESSION: 4
Strengthen Marketing 
Strategies through technology

An interview with Scott Brinker

Scott Brinker

HubSpot

Diego Gomes

Rock Content

Strengthen Marketing 
Strategies through technology

An interview with Scott Brinker

Scott Brinker is the VP Platform Ecosystem at HubSpot, he is responsible for shaping Hubspot's platform strategy and lead business programs for its global technology partner ecosystem. 
 June 23, 2020
 JAM SESSION: 3
The role of creativity 
in B2B Marketing

An interview with Jason Miller

Jason Miller

EX - Microsoft

Ex - LinkedIn

Mary Ward

Rock Content

The role of creativity 
in B2B Marketing

An interview with Jason Miller

Jason is a best-selling book author and former Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn.
 June 16, 2020
 JAM SESSION: 2
Marketing in the 
Age of COVID-19:

getting ready for the rebound!

Giuseppe Caltabiano

Rock Content

Stephanie Mansueto

Rock Content

Marketing in the 
Age of COVID-19:

getting ready for the rebound!

Join Giuseppe Caltabiano & Stephanie Mansueto for a discussion on marketing in the age of COVID-19. Giuseppe shares relevant data, examples, and suggestions on how to pivot your marketing during the crisis, and how we can return to "normal" in the future.
 May 28, 2020
 JAM SESSION: 1
First-party Data and 
a Changing Market

An interview with Rand Fishkin

Rand Fishkin

Founder of SparkToro and Moz

First-party Data and 
a Changing Market

An interview with Rand Fishkin

Watch Rand Fishkin, Rodrigo Nascimento and Diego Gomes discuss how data can increase marketing strategies that lead to better decisions. While achieving an outcome regardless of the situation your company is going through. 
 Apr 23, 2020