Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel.

He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. n 2014, he received the "Lifetime Achievement Award" by the Content Council. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states.

Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities.

He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.