CMOs’ Workroom: How to Market During a Downturn
Special Guest: Andrew Hoerner, CMO at Coherent
Andrew Hoerner,
CMO at Coherent
Vitor Peçanha,
CMO and Co-Founder at Rock Content
Andrew Hoerner,
CMO at Coherent
Andrew Hoerner holds a long-time experience as marketing chief, working as a fractional CMO for SaaS companies, as well as big names like McAfee, Securify, Symphony, and now as the CMO of Coherent. He also spent five years leading marketing for the largest cybersecurity trade organization, FS-ISAC.
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Vitor Peçanha,
CMO and Co-Founder at Rock Content
Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities. He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.
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To market during a downturn requires a battle plan: what costs should be contained, what investments should be focused on, and most importantly, how to shore up to stay alive.
The Harvard Business Review Magazine says that streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals.
Join our CMO’s Workroom with Andrew Hoerner, CMO at Coherent, and Vitor Peçanha, CMO at Rock Content, to talk about:
♫
Ways to spend smarter
♫
How to use marketing as a core tool
♫
Insights to identify new opportunities – with current customers and new ones
♫
Actual successful marketing cases from both CMOs
♫
And much more!
Register now and watch live or on-demand.
LIVE: September 27th, 6pm EST
CMOs’ Workroom: How to Market During a Downturn
Special Guest: Andrew Hoerner, CMO at Coherent
Andrew Hoerner,
CMO at Coherent
Vitor Peçanha
CMO and Co-Founder at Rock Content
Andrew Hoerner,
CMO at Coherent
Amanda Jordan is the Director of Digital Strategy at RicketyRoo. Her experience includes working with local businesses of all sizes including enterprise-level multi-location businesses and franchises as well as small-to-medium sized businesses with one or two locations. When she's not focusing on SEO, she is playing video games with her son or listening to true crime podcasts.
Click to read less »
Vitor Peçanha,
CMO and Co-Founder at Rock Content
Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities. He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.
Click to read less »
To market during a downturn requires a battle plan: what costs should be contained, what investments should be focused on, and most importantly, how to shore up to stay alive.
The Harvard Business Review Magazine says that streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals.
Join our CMO’s Workroom with Andrew Hoerner, CMO at Coherent, and Vitor Peçanha, CMO at Rock Content, to talk about:
♫
Ways to spend smarter
♫
How to use marketing as a core tool
♫
Insights to identify new opportunities – with current customers and new ones
♫
Actual successful marketing cases from both CMOs
♫
And much more!
