Next-gen Landing Pages
As powerful as landing pages primarily were at translating web traffic into leads and revenues, they turned out to represent a quite static, conventional type of page. These classic formats can generate results, but their efficiency is limited.
Interactive content can enhance digital experiences. From home pages, to deep links in landing pages, when it comes to conversion-oriented landing pages, interactive content is definitely a game-changer.
In this playbook, we’ll walk you through the reasons why interactivity takes Landing Page performance to outstanding levels.
Interactive content gains twice the engagement than static content. In fact, 62% of B2B marketers are already using it.
This agency’s challenge was to scale their client’s Landing Page creation without crushing budgets. They leveraged Ion to build a conversion campaign for mobile users, driving 40% more leads than the traditional non-mobile Ads. Talk about cost efficiency!
Dell’s Marketing team searched for a faster way to build and globalize lead generation pages. By using Ion’s custom templates, they took their own IT team out of the equation and started creating highly-personalized Landing Pages in a flash. Those pages were localized to different countries without any delay. Ion’s testing and optimization capabilities provided Dell with increases of 50% in basic form completions and 300% in dedicated Landing Pages.
This prestigious Art School used to handle their marketing campaigns with rigid, hand-coded Landing Pages built by third-party developers. That changed completely when they started their experience with Ion. The company’s marketing team counted on Ion’s Quick Start templates to develop multiple program-specific interactive Landing Pages. These were matched to particular PPC ads to increase the accuracy of their message for different audiences. The Centre’s conversion rates soared from 4% to 19% after these optimizations.
Since the adoption of Ion, the MarketingProfs marketing team has created and tested over 330 landing pages, microsites and conversion experiences for lead generation, event promotion, registration and subscription services. The company achieved 20-50% conversion rates depending on the traffic stream. These positive numbers led to the expansion of Ion’s usage to three other business units within the brand.
Citrix needed to improve the quality of their online leads and took advantage of interactive Landing Pages to target a high-converting portion of their audience. Ion’s platform allowed their marketing team to create directed paths for multiple user groups, reallocating their PPC investments to the top-performing traffic sources. The campaign ROI rose above expectations and led to a spectacular 556% increase in conversions.
The company needed to quickly and efficiently create localized landing pages in multiple languages. In their first few months of using Ion's platform, the client has deployed 32 conversion paths fielding traffic from 88 primarily offline sources. They achieved an average conversion rate of 19.5%; 8X higher than the global benchmark of only 2.2%.
Replicating and easily tweaking pages with the ion platform saves us a ton of time. It probably takes a quarter of the time that it would usually take to individually build out all of those pages. - Kim Toomey, Senior Account Executive, Anvil Media, Inc.
[ion's platform] was a key enabler in our online lead gen strategy that resulted in a 10X increase in opportunities for our sales teams in a two-year timeframe. - Josh Mueller, Senior Manager of Business Digital Marketing, Dell
As an art school, we have to make sure that things are very visually appealing — and in that sense, very creative. Before Ion, we were very limited. - Teresa Doulos, Interactive Marketing Manager
Ion has empowered the MarketingProfs marketing team to create elegant, high-performance landing pages. We launch and test pages in minutes, and robust minisites within days. - Megan Leap, Online Marketing Manager, MarketingProfs
With Ion’s post-click marketing services, Citrix can easily deploy online campaigns, track results and modify campaigns in real-time to optimize our spend while providing a consistent, flexible framework for click landing experiences. - Diane Kalmanowicz Director, Web Marketing,Citrix Systems, Inc
We’re now turning around landing pages in any language in 40 minutes. That’s down from four weeks before the platform. - Confidential Client, Web Marketing Specialist, Multinational Manufacturer
Ion is an interactive content marketing platform loved by hundreds of leading brands such as DHL, Oracle and FedEx.
It can help your business to create and test interactive experiences that generate leads, enhance brand awareness, and drive revenue.
✔ Create captivating interactive content pieces in minutes
✔ Pass segmentation and sales enablement data in and out
✔ A/B test and auto-optimize your interactive experiences
✔ Save time, money and resources
Want to learn how to go beyond static content and create interactive content experiences with Ion? Just fill the form and receive a personalized demo.