Case Study
FedEX
Case Study
FedEx uses embedded interactive experiences to make shipping easy and increase revenue 82%
“ Switching to interactive experiences has simplified the customer education process ”
Danny Kirkman
Marketing Specialist Advisor FedEx
About FedEx
The Company
The FedEx Small Business Center is a resource that guides entrepreneurs through the complex process of starting a small business and helping them navigate the shipping world. This also includes a wealth of information about freight shipping for both national and global markets. However, until recently, the site was extremely text-heavy, with over 900 static pages that could often be difficult to navigate. So, with efforts to enhance the site, Marketing Specialist Advisor Danny Kirkman, along with FedEx Freight Content Lead Brian Smith wanted to create an interactive experience to walk business owners through the often-complicated process of freight classification and shipping.
Industry
FedEx
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Company Size
Large
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Location
USA
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Customer Since
2008
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FedEx
Getting Started
Before building interactive tools into their web experience, the FedEx Small Business Center team first looked to streamline the “Getting Started Online” section of their eCommerce tab by auditing all of its existing content. The site took all existing pages of eCommerce material and broke it into five parts, which covered the process of starting a small business from start to finish. One of the most critical steps in evolving the site toward interactive content was revitalizing the seven-year-old Freight Central site and incorporating it into the Small Business Center, a process that involved repurposing content into interactive solutions with the help of ion interactive.
FedEx
Getting Started
Before building interactive tools into their web experience, the FedEx Small Business Center team first looked to streamline the “Getting Started Online” section of their eCommerce tab by auditing all of its existing content. The site took all existing pages of eCommerce material and broke it into five parts, which covered the process of starting a small business from start to finish. One of the most critical steps in evolving the site toward interactive content was revitalizing the seven-year-old Freight Central site and incorporating it into the Small Business Center, a process that involved repurposing content into interactive solutions with the help of ion interactive.
FedEx
Top Ranking Result
+86%
average growth in month over month volume
+136k
visits and showed a 151% increase of Freight Box shipments over the previous six months before the page existed
+82%
average increase in month over month revenue
FedEx
Award-Winning Innovation
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Delivering Positive Impact
CSR Campaign
2020
Best Industry Call Centre
Call Centre & CX Awards
2019
Customer Focus in South Africa
National Business Awards
2018
Express Logistics Provider of the Year
Transport Awards
2019
We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.
Drew Bailey, Content Manager at FedEx
We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.
Drew Bailey, Content Manager at FedEx
We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.
Drew Bailey, Content Manager at FedEx