We now live in the content experience age.
1990
2000
Interruption
Marketing
It works capturing the viewer’s attention by any means, “interrupting” them. The most common forms are TV/radio ads, direct mail, telemarketing, email spam or print advertising.
2000
2010
Inbound
Marketing
It works creating content and experiences that are both interesting and useful to the target audience. So instead of actively reaching out to them, the strategy is to become present in their online life, offering help whenever they need — even if they don’t want to purchase something right now.
2010's
Early Content
Marketing Adoption
Content Marketing is a component of Inbound Marketing. In its early adoption phases the focus is on creating useful content to the audience in the forms of static content, like blog posts, e-books, infographics etc.
Today
Premium
Content Experience
Premium content experiences offer interactivity and personalization, creating an amazing and unique content experience for the audience, adding value and innovation to previous forms of static content.
1990
2000
Interruption
Marketing
It works capturing the viewer’s attention by any means, “interrupting” them. The most common forms are TV/radio ads, direct mail, telemarketing, email spam or print advertising.
2000
2010
Inbound
Marketing
It works creating content and experiences that are both interesting and useful to the target audience. So instead of actively reaching out to them, the strategy is to become present in their online life, offering help whenever they need — even if they don’t want to purchase something right now.
2010's
Early Content
Marketing Adoption
Content Marketing is a component of Inbound Marketing. In its early adoption phases the focus is on creating useful content to the audience in the forms of static content, like blog posts, e-books, infographics etc.
Today
Premium
Content Experience
Premium content experiences offer interactivity and personalization, creating an amazing and unique content experience for the audience, adding value and innovation to previous forms of static content.
Your audience demands
premium content experiences.
A content experience is the combination of content and context. Every piece of content is about addressing the whole user experience when engaging with it.
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When you own content
you own the full journey.
Near
90%
of B2B buyers say online content has a moderate to a major effect on purchasing decisions.
CMO Council, 2018
51%
programmatic advert spend reaches publishers. Lack of transparency with programmatic supply chain.
Programmatic Supply Chain Transparency Study, PwC report 2020
92%
of marketers reported that their company views content as a business asset.
Content Marketing Institute, 2019 report
84%
consumers expect brands to produce content that entertains, provides solutions and produces experiences.
Meaningful Brands 2019 report
(As you saw)
Customers now expect
premium content
experiences
experiences
Interactive experiences
convert
convert
2x more
Demand Metric, 2020
Infographics receive
3x more
likes & shares
Hubspot, 2020
95% of
people
watch videos to learn
more about a product
State of Video Marketing, 2018
CMO & Marketers will benefit
from content experiences
Ongoing
value
Seamless and
memorable
No more
interruptions
Anywhere and
always-on!
Interactive
and engaging
Personalized content
Measurable
ROI
Guaranteed
education
Easy to
build
That’s why we have designed
Rock Content’s solutions.
Rock Content solutions will build your brand, drive revenue and make you an indispensable marketer, bringing your best ideas to life.
Premium Content Experiences
your audience will love
Rock Content creates innovative marketing solutions and services designed to build content experiences at scale. We help brands drive revenues and build awareness by:
- Unleashing collaboration through technology. Studio, our Marketing Resource Management platform, enables structured and efficient collaboration within and across marketing teams.
- Connecting marketers with a global network of vetted creative talent, so they can efficiently scale their content creation.
- Delivering premium brand and content experiences to their audience by using Ion, our platform to create and publish premium interactive experiences, and Stage, our world-class WordPress hosting created for marketers.
CREATIVE TALENT NETWORK
A complete content experience
COLLABORATE
CREATE
PUBLISH & PRESENT
Strategy, services & education
PROFESSIONAL SERVICES
Rock Content's solutions
are built to scale.
Integrations that extend your martech stack.
Professional Services
Consulting/Expert
Services
Services
Get hands-on in implementing expert marketing services accorging to your strategy needs.
Consulting/Tailored
services
services
Count on Rock's industry expertise to craft a strategy that connects content to business objectives
Managed
services
Leave essential routines in our hands and guarantee high-level execution
rock university
Get ahead with expert-led training and certifications using our award-winning learning platform.
Our customers create content experiences
50%
faster
30%
less cost
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