The Beat #15 - Rock Content

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Q&A with SemRush

Coachella, real-life and virtual marketing

Twitter edit button

Rock Content acquires WriterAccess

Pinterest bans climate change misinformation

Quote Of The Week

The Beat | April 22, 2022

Semrush's point of view on 2022 Marketing Trends

Even though SEO is a data-based content creation process, you have to be creative to catch people’s attention. “You have to be more human,” said Semrush’s Research Manager in an exclusive interview with Rock Content regarding trends in 2022. Speaking of trends, have you seen that brands are using new techs like NFTs and cashless payments to create a whole new experience at Coachella? The Beat has arrived. We are partying here at Rock Content, and you’ll also discover why.

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In this issue of The Beat, we talk a lot about the future. From marketing Trends for 2022 (from Google to NFTs at music festivals) to important changes in Twitter and Pinterest and even the future of the planet (and our role as marketers in it, of course). We don't talk a lot about Rock Content, but this time we have a great announcement as well. This is a special edition. Enjoy it.

Vitor Peçanha, co-founder of Rock Content.

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Interview

‘Before creating any content, you need to have a goal and do research’, says Semrush’s Market Research Manager

In 2022, we can expect some trends in Content Marketing to continue and others to begin rising. But how can you start your strategies this year? That was the topic discussed in this interview for the Jam Session, Rock Content’s webinar series with the best global marketers.

Read the full Q&A >

Special Guest

Fernando Angulo

Senior Market Research
Manager at Semrush

Fernando Angulo

Senior Market Research Manager at Semrush

Fernando Angulo has been with Semrush since the beginning of the company's Marketing efforts and has built its all-star Marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B Search mMrketing, e-commerce, Influence Marketing and trained teams of companies such as Expedia, T-mobile, Prestashop and Bing.

Interview

‘Before creating any content, you need to have a goal and do research’, says Semrush’s Market Research Manager

Fernando Angulo

Senior Market Research
Manager at Semrush

Fernando Angulo

Senior Market Research Manager at Semrush

Fernando Angulo has been with Semrush since the beginning of the company's Marketing efforts and has built its all-star Marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B Search Marketing, e-commerce, Influence Marketing and has trained teams of companies such as Expedia, T-mobile, Prestashop and Bing.

In 2022, we can expect some trends in Content Marketing to continue and others to begin rising. But how can you start your strategies this year?

That was the topic discussed in this interview for the Jam Session, Rock Content’s webinar series with the best global marketers

Read the full Q&A >

Article

How brands are using real-life and Virtual Marketing at Coachella Music and Arts Festival

By Diana Salazar
Content Marketing Analyst

After two quiet pandemic years for Festival lovers, Coachella made its return last weekend. This has made not only its audience happy, but also the brands and marketers that saw a chance to mix reaching consumers in real life with amazing digital experiences—including cashless payments, metaverse tie-ins, NFTs and more. Wanna see the best highlights from the brands’ strategies? Come with us in this full article!

Read All Content >

Article

Yep, the Twitter edit button is going to happen. And for brands and professionals this is a good thing… right?

By Kamila Dantas
Partner Onboarding Analyst

Twitter confirmed that it is working on a way to edit tweets, and this thread has divided opinions on whether the edit button should exist on Twitter or not. While some claim it can help correct proofreading errors, for example, others stress the fear that it will bring even more misinformation to the platform. How can this impact the brands that work on Twitter—positively or negatively? Let’s dig into that in the full article.

Read All Content >

On his Twitter account, Paul Stamatiou (who spent nearly a decade at Twitter as a Senior Staff Prodct Designer) commented on the case.

Article

Towards the Ultimate Content Marketing Solution: welcoming WriterAccess to Rock Content’s family

By Diego Gomes

Rock Content’s CEO

Huge news: we, at Rock Content, are thrilled to announce the acquisition of WriterAccess, a leading talent marketplace with nearly 2,000 clients and more than 500 partner agencies! With their added talents and technological power, we aim to enhance our all-in-one Content Marketing solutions and bring more growth opportunities to our customers and talent base network. Diego Gomes, our CEO, explains what this acquisition means to our ecosystem and educational initiatives. Check it out!

Read All Content >

Article

What the new Pinterest policy teaches us about the importance of Sustainable Marketing

By Ashley Rodríguez

Content Strategist

After a report about climate changes exposed some critical data about it, Pinterest implemented a new policy that looks to ban misinformation about the climate crisis on the platform. That shows a higher commitment towards combating misinformation and taking accountability for climate change. This also means that brands have to take more responsibility with their content in order to abide by these new rules (and believe: this can be good for the planet and for your brand).

Read All Content >