Buyer’s Journey

Sirius Decisions estimates up to 70% of the buyer’s journey is complete before a buyer reaches out to sales. More than ever before, buyers are conducting self discovery, educating themselves on their own terms in their own timelines. It’s imperative for marketers to support the modern buyer’s desire to self-propel by offering relevant, useful content experiences that help drive the buyer forward.

Knowing this, it’s time to pull back the curtain and take a look at some practical, actionable ways you can make interactive content a part of every stage of your buyer’s journey.