How mature is your content?

We leverage a platform that helps us track content age and performance.

We conduct manual content audits when we can.

Content is updated when it is brought to our attention either by other teams or our customers.

We currently do not have a process for examining our content to ensure it is up to date and accurate.

Our workflow is clearly defined and includes each role involved in the content creation process as well as what steps are taken to complete, distribute, and measure content after launch.

A few steps in the process are documented and clear but there are plenty of opportunities where things may (and often do) fall behind due to gaps in the workflow.

The entire process is owned by only a few resources and is not clearly documented but works well without needing to be.

It’s not clear who owns what step of the creation process for a piece of content and what the next steps may be.

Our company message is consistent across the entire customer journey and on all platforms that we use to deliver content.

Our products have similar messages but our overall company message is disjointed.

No. Our messaging differs across teams and platforms.

I don’t know.

We collaborate with every team to ensure the content we create is accurate and what our customers and prospects want to see from us.

We have a few members of each team that work well together but it is not consistent across teams.

It varies by project.

We are siloed. It often feels as if we are isolated from other teams and working in a bubble.

Most of what we do is managed manually either in spreadsheets or email.

We use several tools to help us stay organized and communicate more effectively but we do not use platforms to manage our workflows.

We still do a few things manually but have adopted a few tools to help us speed up the process where we can.

We use tools to help us manage our content workflow from beginning to end.

Our content planning is based on campaigns that meet business objectives and then prioritize supporting content that will support the customer journey.

We plan campaigns and then prioritize content that supports business goals.

We prioritize any content ideas that come from senior leadership and stakeholders.

We handle projects as they come - we do not have a documented roadmap.

We have a dashboard that includes status updates that is accessible by the entire organization.

We have a shared doc (such as Google Doc) where we update all of our content links and their use case that is available to the entire organization and stakeholders.

We share major updates via email or other communication tools.

We do not communicate with the team.

Our data driven content strategy enables us to use multiple systems to deliver personalized content to our users across multiple sections of our website.

Our email nurture campaigns deliver personalized content based on what we know about the recipent including static PDFs, blog posts, product recommendations, etc.

A few sections of our website use modules that display content based on previous engagements and real time behavior tracking.

We do not personalize our content.