Robert Rose

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched as the entire world changed the way it buys and stays loyal to brands. But marketing departments are still operating in the same, campaign-centric, product-led operation that they've been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for… Show more

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched as the entire world changed the way it buys and stays loyal to brands. But marketing departments are still operating in the same, campaign-centric, product-led operation that they've been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and teh savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next level and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it -- in favor of this new, exciting model.

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose show how leading companies are able to sell the very content that propels their marketing strategy. Show less

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy… Show more

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. Show less

Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.There have been countless books and resources that have covered all aspects of content marketing…from the why to the what to the where…but oddly enough, rarely the how. Not until now thatis. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

I was proud to be a contributor to this book.