About
Hello I’m Giuseppe! I am a highly-talented, results-orientated global marketer with 20+…
Articles by Giuseppe
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Strategy Models for Marketers (and Content Marketers)
Strategy Models for Marketers (and Content Marketers)
By Giuseppe Caltabiano
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You should know your marketing velocity
You should know your marketing velocity
By Giuseppe Caltabiano
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Why a common content strategy aligns different natures of marketing
Why a common content strategy aligns different natures of marketing
By Giuseppe Caltabiano
Activity
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If you want to understand why the world of marketing and brand building feels odd today, the new Gartner CMO study is a good place to start. It…
If you want to understand why the world of marketing and brand building feels odd today, the new Gartner CMO study is a good place to start. It…
Liked by Giuseppe Caltabiano
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Sexta-feira que termina com uma certeza: ninguém cresce sozinho. Obrigado pelos 5 anos de TANTO, Rock Content. É bom demais sair de uma empresa que…
Sexta-feira que termina com uma certeza: ninguém cresce sozinho. Obrigado pelos 5 anos de TANTO, Rock Content. É bom demais sair de uma empresa que…
Liked by Giuseppe Caltabiano
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How did purchasing power drives result in 4x more conversions with interactive experiences? Purchasing Power, a leading provider of B2C e-commerce…
How did purchasing power drives result in 4x more conversions with interactive experiences? Purchasing Power, a leading provider of B2C e-commerce…
Shared by Giuseppe Caltabiano
Experience
Education
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London Business School
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Activities and Societies: Implementing mergers and acquisitions strategies to develop competitive advantage and shareholder value.
Developed in conjunction with NY Columbia Business School. Executive Education program providing end-to-end understanding of the M&A process and the ability to judge whether a merger or acquisition fits with corporate strategy. Identification of the most lucrative M&A opportunities and understanding of post-acquisition and integration processes.
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Activities and Societies: I was among the founders of the IT Club and member of the Marketing Club; I am currently member of BAA, the Bocconi Alumni Association.
Executive MBA at SDA Bocconi School of Management, Milan.
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Publications
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Marketing Lessons From A Major M&A In the Energy and Technology Sectors
Brand Quarterly
How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.
Based on latest…How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms were operating separately (ref. Stern School of Business). The only sensible way to measure success from an external viewpoint is to see whether the share price increases as a consequence of the purchase.
Based on latest reports, at least 80% of mergers fail: poor internal and external communication is one of the most common reasons of the failures. The article will provide an extensive view of a major case of acquisition and integration in the Energy and Technology sectors.
Projects
Honors & Awards
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2017 Top 25 Masters of Multichannel Marketing
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2016's most influential European B2B marketers, Traackr
Traackr
Languages
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English
Full professional proficiency
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Spanish
Full professional proficiency
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Italian
Native or bilingual proficiency
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French
Limited working proficiency
Recommendations received
5 people have recommended Giuseppe
Join now to viewMore activity by Giuseppe
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Just when we thought it was safe to go back in the water.... Week in Marketing #7 1. Samsung Electronics decided to create a reaction "Creativity…
Just when we thought it was safe to go back in the water.... Week in Marketing #7 1. Samsung Electronics decided to create a reaction "Creativity…
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“Sorry to cancel this meeting” — SORRY?! This is the nicest thing anyone’s done for me all week.
“Sorry to cancel this meeting” — SORRY?! This is the nicest thing anyone’s done for me all week.
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Our experts are using AI’s ‘new kid on the block’ to become superheroes. From optimizing operations to achieving energy transparency, AI is…
Our experts are using AI’s ‘new kid on the block’ to become superheroes. From optimizing operations to achieving energy transparency, AI is…
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How did FedEx increase their revenue 82% through interactive experiences? FedEx faced a challenge familiar to many businesses: how to simplify the…
How did FedEx increase their revenue 82% through interactive experiences? FedEx faced a challenge familiar to many businesses: how to simplify the…
Shared by Giuseppe Caltabiano
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There's a narrative in B2B tech that brand awareness without demand generation results in stagnated growth, when decades of advertising data show the…
There's a narrative in B2B tech that brand awareness without demand generation results in stagnated growth, when decades of advertising data show the…
Liked by Giuseppe Caltabiano
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AVK will be attending DatacenterDynamics Madrid Next Week! 📍 Eurostars Madrid Tower 🗓️ May 21 & 22 Our CEO Ben Pritchard and CSO Dean Bradshaw…
AVK will be attending DatacenterDynamics Madrid Next Week! 📍 Eurostars Madrid Tower 🗓️ May 21 & 22 Our CEO Ben Pritchard and CSO Dean Bradshaw…
Liked by Giuseppe Caltabiano
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Oggi è il primo giovedì "atipico" da qualche mese a questa parte. Fino allo scorso giovedì infatti questo era il giorno della mia docenza per il…
Oggi è il primo giovedì "atipico" da qualche mese a questa parte. Fino allo scorso giovedì infatti questo era il giorno della mia docenza per il…
Liked by Giuseppe Caltabiano
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Making final tweaks on the plane to my talk for tomorrow's Operators Guild OG Summit, for CEOs, COOs, CFOs, etc. in Denver. I'm a big believer in…
Making final tweaks on the plane to my talk for tomorrow's Operators Guild OG Summit, for CEOs, COOs, CFOs, etc. in Denver. I'm a big believer in…
Liked by Giuseppe Caltabiano
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Static vs. Interactive ebooks: what's the difference? Have you ever met an interactive ebook? I'll give you a brief context: It's basically a…
Static vs. Interactive ebooks: what's the difference? Have you ever met an interactive ebook? I'll give you a brief context: It's basically a…
Shared by Giuseppe Caltabiano
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We have officially entered into a new era of search. Starting this week, Google will be fully rolling out AI Overviews into the search experience…
We have officially entered into a new era of search. Starting this week, Google will be fully rolling out AI Overviews into the search experience…
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