To improve your writing, start by understanding who you are writing a piece of content for. Then, follow these steps to communicate more effectively.
Storytelling is a set of narrative techniques inspired by screenwriters and novelists designed to turn any content into a unique journey for the reader, develop an emotional connection, and convey a message.
Copywriting is a content production strategy focused on convincing the reader to take a specific action, using triggers to arouse interest in the reader, in order to generate conversions and sales.