Much more than understanding who your target audience is, you need to know your ideal customer in-depth:
Knowing where your story takes place — or where you will disseminate it — is just as important as understanding your audience. If you choose to build an actual narrative, its setting should be related to the worldview you already know. When promoting your content, it is necessary to identify the environments in which you would be more likely to find your target audience.
Much more than understanding who your target audience is, you need to know your ideal customer in-depth:
Based on these insights, you have a starting point to create your content and can start brainstorming ways to reach your buyer persona.
Based on your buyer persona’s pains and challenges, you need to develop the conflict in your materials and propose solutions to achieve their desires and goals. It is not enough to just mention the pain. That is too simple and does not develop an emotional connection. You must go deeper into the conflict, creating a whole scenario that clarifies the problems if the pain is not addressed and develops a journey that presents the solution.
Your audience needs to undergo a transformation when consuming your content. If they remain the same person — with no new experiences or knowledge — you have failed to deliver your message. For your content to be impactful, you need to present a conflict and a solution: realistic and clear. That way, you are guaranteed to emotionally connect with your buyer persona.