Keyword Research is the foundation of an SEO Strategy, so you must start doing it as soon as possible. You can start with some free tools like:

Keywordtool.io - Google Keyword Planner - Ubersuggest - Answer The Public

SEO without content is like driving a car with an empty tank: it won’t take you far. Creating content consistently will be essential to generate organic traffic. Why don’t you start with an editorial calendar?

If you dream to appear at Google’s top rankings you must optimize your content and pages thinking about Google and your users. You must:

• Answer the searcher intent
• Have a nice Title
• Create a quality content
• Have a page that loads fast
• And so much more

One of the best ways to measure and improve your strategy is comparing yourself with your competitors. Figure out what they are doing better than you, so you can improve yourself and beat them!

Start with some great tools like: SEMrush and Ahrefs

Backlinks works as a recommendation that other sites and companies trust your site and content enough to send their own visitors to it.

A good backlink is:

• From a good authoritative page
• A natural link
• From a site related to your main team (same market or similar)
• A domain that never linked for you before (even better if they link for your content but not for you)

Start with: SEMrush, Ahrefs or Link Explorer (Moz)

A site’s health is really important for its online performance. Broken pages, slow load speed, broken links, bad mobile performance and others can be a real mess for your site’s ranking. It is really important to try to find your site’s mistakes and get them fixed!

Do SEO Audits with: Screaming Frog, SEMrush or Ahrefs