Sweeping customers off their feet in the Retention stage!
Now that your buyer made the purchase, the job is done, right?
No way, Jose. Your job doesn’t end here―after all, your customer will probably still have lots of questions and need your help along the way. The retention stage is where you get the chance to impress them and to make them advocates of your brand.
To do that, you need to dive deeper into the practical details of how they will use what they acquired to achieve the results they expect. You might need to offer them technical support, provide educational content to guide them through the initial steps, tell them when it’s time to get an expansion for their plan, and so on.
Whatever your solution is, you need to come up with content that helps your customers and strengthens their relationship with your brand.
But how can you do that?
Think about what your customer wants to know, what you want to know about them, and your goal in the retention stage.
The Goal
The goal in this stage is to show customers how to use your product by displaying how other clients do it.
Your experiences should provide relevant insights, and support, and guide them through the steps required to better use your product.
Your customer wants to know
# How can I get better results using this product, service, or feature? What can I do with these specific functionalities?
# How do other companies have been using this?
You want to know
# How good our customers' experiences have been with us? Are there any opportunities to improve?
# Do our customers need any help using our services?
What can you build to achieve that?
Here are some effective interactive content types for the retention stage:
Solution finders
ROI Calculators
ROI Calculators
Services Catalog
Services Catalog
Solution finders
Solution finders have a specific goal: to help customers find the right solution for their needs. They can also help lead customers to the right content or show them the next step in their plan expansion.
Solution finders
Solution finders
ROI Calculators
Services Catalog
Services Catalog
ROI Calculators
Here in the retention stage, ROI calculators are an outstanding choice of experience since they allow customers to track how much they are getting from the investment they made on your product or service.
Solution finders
Solution finders
ROI Calculators
ROI Calculators
Services Catalog
Services catalog
Catalogs are great for the retention stage. Not only do you get to showcase more offers and add-ons to customers, but you can also inspire them by sharing how other clients are using your solutions.
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