Getting ready for a purchase on the Decision stage!
That’s it: the prospects have educated themselves on their needs, perused their options and the varied solutions that could help them, and even identified the different ways your solution solves their problem.
They are almost ready to make that purchase decision, but there might be a few obstacles standing in their way―they may need to clear it with their boss and get more information to show to their procurement team, they might even be questioning your product and your competitor’s.
Regardless of the obstacle, chances are your potential buyer may still be nervous about giving the definitive “yes”, so you need to help ease the purchase decision process.
But how can you do that?
Think about what your buyer needs to know, what you need to know about them, and your goal in the decision stage.
The Goal
The goal in this stage is to ensure an easy, confident purchase decision for your buyers by proving ROI and alleviating feelings of risk they might have.
Your experiences should also offer deep insights to the sales team to help them close deals smoothly.
Your buyer needs to know
# What are the specifics? Does this product come with a feature? How does the implementation work?
# Does everyone approve of this product? What information more do I need to get this purchase approved within my company?
You need to know
# Are there any final objections? Is there any information the buyer is still in need of? Any concerns?
# How can you help the buyer get buy-in? What information do you need to arm the buyer with to get their internal stakeholders on board?
What can you build to achieve that?
Here are some effective interactive content types for the decision stage:
Landing page
Calculators
Calculators
Product Tours
Product Tours
Landing page
Landing pages are heavily used in the decision stage because their main objective is conversion. Interactive landing pages allow some segmentation as they help you improve your conversion rate.
Landing page
Landing page
Calculators
Product Tours
Product Tours
Calculators
Calculators tackle tough tasks like showing potential customers the ROI, TCO, and pricing to ease their purchase decision and make it transparent. They also help your sales team gain valuable data on those prospects to help them close the deal.
Landing page
Landing page
Calculators
Calculators
Product Tours
Product tours
Product tours, as the name suggests, help prospects better navigate through the benefits of a solution, its features, services, see customer testimonials, and much more.
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