As we saw on some previous pages of Rock Content Magazine,
brands can play a huge role in transforming the world by educating the market, and sharing the right message. But how are brands positioning themselves in relation to diversity, inclusion and accessibility? Let’s see some real-world examples of brands that are really bringing these thoughts into their brands with responsibility and action.
Diversity in education
Ânima Educação, one of the most relevant private educational organizations in Brazil, brings diversity to its DNA. For many years they had spaces to offer psycho-pedagogical support, and to talk about inclusion in their institutions across the country. In 2020, they created ânima Plurais, a series of actions including literacy programs, training sessions for teachers who declare themselves black, recruitment and selection of talents from underrepresented groups, and many others. In these first two years, they focused on racial equity, but not only this.