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Today, 15% of the world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a long path ahead. A survey by the English company Click-Away Pound showed that 69% of respondents abandon websites due to lack of accessibility. In addition, 86% said that if online stores were affordable, they would spend more.
So, here’s the ugly truth for businesses: whoever is not thinking about this subject is not just impeding people from having free access to information and services on the internet, but is also losing money. Digital accessibility best practices range from code improvements that allow screen readers to read, for example, to the inclusion of alternative text in images and videos that describe behaviors. According to a study conducted by WebAIM in 2020, the vast majority (98%) of websites and tools are designed without considering the different types of disabilities and end up offering a poor and incomplete experience for them.