The Beat | July 1, 2022

What your sales team wants Marketing to know about the 2022 LinkedIn State of Sales Report

Aligning the expectations and needs of the Marketing and Sales teams is the key for any profitable company, right? This may seem obvious (although not always easy). We have some tips to help you, directly from the 2022 LinkedIn Sales Report. Also in this issue, we'll talk about video trends, how to give more life to your brand with badass content, and much more. Let's start July with the best trends in Marketing?

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When we talk about Marketing and Content, some questions should be on the tip of your tongue: what does that content say about your brand? What are the best formats for you and your audience? Where will you distribute them? How will that strategy speak to the sales team and bring more deals to your company? This The Beat will cover all of that and so much more!
Vitor Peçanha, co-founder of Rock Content.
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Article

LinkedIn’s State of Sales Report talks about sales... and a lot about Marketing

By Courtney Rives
NAM Solutions BDR
If you’re not a sales professional you might not know this, but LinkedIn puts out a Global State of Sales report each year. In 2022, the focus was around how the pandemic disrupted the sales process for the better—and a few things that salespeople want Marketing teams to acknowledge as well.  Isn't it every brand's dream to have the Sales and Marketing team aligned and skyrocketing the company's results? We're sure the insights in this article can help you with that.
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Just to give you a spoiler…

70% ⬆

of the top performers rated the leads they receive from Marketing as “excellent”

 

43% ⬇

of sellers rated Marketing sourced leads as average (a 27% decrease comparing to top sallers)

Top performers work with their Marketing teams to understand the buyers intent from various lead sources, and know what Marketing messaging resonated the most with the buyer, and therefore know how to work them. That’s just one of many insights that you’ll find in the full article. 

Just to give you a spoiler…

70% ⬆

of the top performers rated the leads they receive from Marketing as “excellent” 

43% ⬇

of sellers rated Marketing sourced leads as average (a 27% decrease comparing to top sallers)

Top performers work with their Marketing teams to understand the buyer's intent from various lead sources, and know what Marketing messaging resonated the most with the buyer, and therefore know how to work them. That’s just one of many insights that you’ll find in the full article
Interview

‘Don’t start content production at all until you understand your brand story’, says Brianna Dunbar, podcaster and growth expert

There has been constant talk about the need to humanize content. But how can you differentiate yourself from a tough crowd of brands? That was the quest that drove Brianna Dunbar, founder of the amazing podcast Badass Basic Bitch, to success and to grow a multi-million dollar business. In this exclusive Rock Content interview, Brianna talks about how to give more life to your brand and enrich its narrative so that your audience will really want to hear more from you. Check it out!

Read the full Q&A > Opens in a new window.

About the guest

Tamsen Webster

Brianna Dunbar

Podcaster and Entrepreneur

Brianna Dunbar

Podcaster and Entrepreneur

Born and raised in New York, Brianna Dunbar always had big career goals. She turned her first startup, ZenContent, into a multimillion-dollar business within a few years and sold it in 2016. Since then, she has collaborated with several Fortune 100 companies and has become an industry leader in project management and content creation. Also, she hosts the popular podcast Badass Basic Bitch; is a wife; and a mom of three amazing kids.
Interview

‘Don’t start content production at all until you understand your brand story’, says Brianna Dunbar, podcaster and growth expert

Tamsen Webster

Brianna Dunba

Podcaster and Entrepreneur

Brianna Dunbar
Podcaster and Entrepreneur

Born and raised in New York, Brianna Dunbar always had big career goals. She turned her first startup, ZenContent, into a multimillion-dollar business within a few years and sold it in 2016. Since then, she has collaborated with several Fortune 100 companies and has become an industry leader in project management and content creation. Also, she hosts the popular podcast Badass Basic Bitch; a wife; and a mom of three amazing kids.

There has been constant talk about the need to humanize content. But how can you differentiate yourself from a tough crowd of brands? That was the quest that drove Brianna Dunbar, founder of the amazing podcast Badass Basic Bitch, to success and to grow a multi-million dollar business. In this exclusive Rock Content’s interview, Brianna talks about how to give more life to your brand and enrich its narrative so that your audience will really want to hear more from you. Check it out!

Read the full Q&A > Opens in a new window.
Article

Gen Z wants content that brings a sense of community and relaxation, says a new YouTube Report

By Kamila Dantas
Partner Onboarding Analyst
What’s trending in video today? To answer that question, YouTube released a new Culture & Trends report, collecting data from more than 10 countries to understand how Gen Z creators and viewers are driving the latest video trends. We provide you with a deeper look at what's hot in pop culture today. Check it out.
Read All Content >Opens in a new window.

WE WANT TO KNOW

Here’s a curious fact: 59% of Gen Z use short-form video apps to discover things they can later watch in the longer-form versions. So, if you’re thinking that the internet was taken by TikTok, Reels, Shorts and so on… you should know that they should not be the only formats in your strategy. Come see the full article and get more takeaways.

Quote of the week

“If you’re running out of content ideas, the best thing that you could do is to do a customer feedback session. Talk to your customers.”

Brianna Dunbar,
in Rock Content’s exclusive interview
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Quote of the week

“If you’re running out of content ideas, the best thing that you could do is to do a customer feedback session. Talk to your customers.”

Brianna Dunbar.
in Rock Content’s exclusive interview
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