Brief Information

Brief Title:

Deadline:

Client Information

Company Name:

Contact:

Name:

Role:

Tel.:

Email:

Other Information:

Project Information

Overview:

Describe the background of your content project. What’s the main goal and the main message? (max. 200 words)

Objectives:

Mark the main objective of your content (choose one option).

Awareness

Consideration

Conversion

Loyalty

Project Information

Competitors:

List your business's main competitors and each's niches/strengths.

Target Audience:

Describe your target audience (age, gender, location, hobbies, etc.). How will this content help them or solve one of their problems? (max. 300 words).

Target Brand Personality:

Mark the Brand Personality you want for your content (choose up to 2 options).

Sincerity

Excitement

Competence

Sophistication

Ruggedness

Project Information

Things to Mention:

Is there anything writers must mention in the content? (max: 300 words)

Things to Avoid:

Anything writers should avoid mentioning?

Competitors

Products

Legal Restrictions

Religion

Politics

Additional notes (max. 120 words)

Project Information

Tone of Writing:

Which category best matches the tone you’re aiming for? Choose one option.

Extremely Formal

Business/Copywriting

Everyday Informal

Journalistic

Writing Styles:

Choose one of the following writing styles for your content:

Friendly and Light

Witty and Punny

Straightforward and Concise

Helpful and Chummy

Clever and Savvy

Honest and Endearing

Minimalistic

Resourceful and Supportive

Bold and Determined

Project Information

Call to Action Requirements:

Describe your Call to Action requirements (optional). Check some CTA examples here.