Measure your Content Marketing strategy effectiveness

Businesses have been using Interactive Calculators for years to demonstrate value on their strategies. But, the experience has not always been ideal.

Built in Excel No data captured / saved The more complex the calculator, the harder it is for a user to retain the information Difficult to control / update Not branded
Ion’s Interactive Calculators are Easy to navigate Capture and save data - surface to sales

Results can be gated Give key information hierarchy If built in a platform, easy to update and manage A/B tested to maximize impact

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How do you plan your overall Content Marketing strategy?

I have a long-term planning

I usually create according to punctual needs

I don’t follow a plan, but I am constantly posting

I don’t follow a plan and I feel I should be posting more often

Do you have a target audience to create content for?

Yes, I have a predefined buyer persona

I don’t have a buyer persona, but I know who my target audience is

No, I don’t have a target persona, so I create general content

I don’t have a target persona, but I would like to create one

On a scale from 1 to 10, how scalable is your Content Marketing strategy?

8 - 10: my content strategy is always scalable

5 - 7: I try to be scalable whenever possible

2 - 4: not much, since I don’t think scalable content is relevant to my strategy

0 - 1: I don’t know much about scalable content

How satisfied are you with the amount and quality of leads generated by your content strategy?

Very satisfied

Fairly satisfied

I could use some improvements

Not satisfied at all. Might need a reboot

What format of content do you mostly use in your strategy?

Interactive

Interactive and static

Static